NCHU Course Outline
Course Name (中) 新產品開發與管理(6020)
(Eng.) New Product Development and Management
Offering Dept Graduate Institute of Technology Management
Course Type Required Credits 3 Teacher WANG, JUITE
Department Graduate Institute of Technology Management/Graduate Language English Semester 2025-SPRING
Course Description This course is in new product management, emphasizing the role of products in a firm's ability to achieve competitive advantage. The course provides students with a better understanding of the new-product development and product innovation from the marketing perspective, while also highlighting the inherent risks and different strategies for overcoming them. A combination of lectures and cases is used to help students better understanding the concept of new product management.




Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
Students should be able to:(1) understand the principles and practices of the new product development (NPD) from idea creation to launch, (2) analyze and improve the fuzzy front end of NPD projects, and (3) apply methods and tools used for developing innovative product concepts and managing NPD projects.
4.Innovative thinking in cross- disciplinaries
5.Leadership competence of coordination and integration
6.Competence in independent problem-solving
40
20
40
topic Discussion/Production
Exercises
Discussion
Lecturing
Written Presentation
Attendance
Oral Presentation
Assignment
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Course overview
Week 2 Introduction to hi­-tech industries
Week 3 NPD best practice framework
Week 4 New product development process
Week 5 Opportunity identification
HBS case: McCormick & Co.: Deploying Artificial Intelligence in New Product Development
Week 6 Understanding high-­tech customers
Week 7 Market Research methods for identifying customer needs I
Week 8 Market Research methods for identifying customer needs II
Week 9 Design thinking and HBS Case: IDEO
Week 10 Product concept development I
Week 11 Product concept development II
Week 12 HBS Case: Preferred Networks: A Deep Learning Startup Powers the Internet of Things
Week 13 NPD project and team management
Week 14 Research paper presentation and discussion I
Week 15 Research paper presentation and discussion II
Week 16 Research paper presentation and discussion III
Week 17 Term project report
Week 18 Term project report
Evaluation
Participation in discussion and activities (At least 3 times Q/A) 30%
HBS Cases (assignments and Q/A in the class) 30%
Research paper presentation (one assigned paper and one self-selected paper) 30%
Attendance 10%
Plagiarism: It is unacceptable to copy and pass off as one’s own the ideas or words of another without properly crediting the source. If you use AI tools for your homework, please give the proper credit for all information from those sources.
Textbook & other References
Mohr, J., Sengupta, S. and Slater, S., 2010, Marketing of High-Technology Products and Innovations, 3rd edition, Prentice-Hall.
Merle Crawford and Anthony Di Benedetto (2011), New Products Management, 11th Edition, McGraw-Hill Irwin.
Terwiesch, C. and Ulrich, K.T., 2009, Innovation Tournament, Harvard Business Press.
Ulrich, K.T. and Eppinger, S.D., 2007, Product Design and Development, 4rd edition, McGraw-Hill (U&E).
Thomke, S.H., 2007, Managing Product and Service Development: Text and Cases, McGraw-Hill.
Selected journal articles: Journal of Product Innovation Management, Technovation, Journal of Engineering and Technology Management, IEEE Transactions on Engineering Management, Research-Technology Management, R&D Management, Technology Forecasting and Social Change, etc.
Other required teaching materials will be uploaded on the i-learning
Teaching Aids & Teacher's Website
i-Learning






Office Hours
TUE: 14:00-15:00 PM








Sustainable Development Goals, SDGs
04.Quality Education   09.Industry, Innovation and Infrastructureinclude experience courses:N
Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day:2025/02/03 12:06:20 Printed Date, year/month/day:2025 / 2 / 11
The second-hand book website:http://www.myub.com.tw/