NCHU Course Outline
Course Name (中) 國際商業及管理(6963)
(Eng.) International Business and Management
Offering Dept Tricontinental Master Program in Global Studies
Course Type Required Credits 3 Teacher Undefined
Department Tricontinental Master Program in Global Studies/Graduate Language English Semester 2024-FALL
Course Description 1. Introduction (Turning Points, Essentials) 2. Panorama of Development from a Western Perspective 3. Structures and Protagonists of the World Economy 4. Business Strategies, Models, Concepts and Instruments 5. Specific Functions of Enterprises
Prerequisites
self-directed learning in the course N
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
Students are able to assess management models and methods in the context of an international work environment by a) reading complex descriptions of these theories and models, b) reproducing their basic structure in a compact way (objective) c) associating essential elements with the situation of the authors and their environment (intersubjective) d) applying their own measure of value to a specific model (subjective) in order to subsequently comprehend, classify and evaluate statements, points of view and economic developments as well as initiate actions for a responsible creation of the future. This course explicitly illustrates the western perspective and conventions of doing business as well as running an economy. This constitutes a reference base for the following semesters, when students become acquainted with East-Asian and American (not just USA) habits.
topic Discussion/Production
Discussion
Other
Lecturing
Written Presentation
Oral Presentation
Quiz
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction
Turning Points in Human Development, Essentials of a scientific discipline
Week 2 Panorama of Global Development from a Western Perspective
Week 3 General Coaching for Term Paper
Emergence of U.S.
Week 4 US-American Politics
Specific Coaching for Term Paper
Week 5 Development of US-American Economy and Private Business Management
Structures of the World Economy
Week 6 The EU (Structures, Institutions, Policies), Further International Associations
Japan, Korea (Emergence as Economic Powers)
Week 7 Further Economic Powers: PRC, India, Germany, France, GB (Politics and Economy)
Blueprints and Concepts: Early Economic Illustrations
Week 8 RoI-Tree
Portfolio Theory (Markowitz)
Week 9 Presentation of Term Papers
Discussion and Feedback on Term Papers (on group level as well as individual)
Week 10 Presentation of Term Papers
Discussion and Feedback on Term Papers (on group level as well as individual)
Week 11 Ansoff (Strategy, Strategic Gap, Product-Market-Growth-Matrix)
Mechanization and Cybernation Trends; Product Life Cycle, Law of Experience, Economies of Scale
Week 12 Product-Portfolio-Grid
Porter’s Competitive Grid, Modification by Gilbert and Strebel as well as Bleiweis
Week 13 Qualitative Approaches: Hofstede, Trompenaars
EPRG-Model
Week 14 Triade Model (K. Ohmae)
Competitive Advantage of Nations (Porter)
Week 15 Triade Model (K. Ohmae)
Competitive Advantage of Nations (Porter)
Week 16 PIMS (Profit Impact of Market Strategy)
Specific Functions of International Enterprises
Week 17 PIMS (Profit Impact of Market Strategy)
Specific Functions of International Enterprises
Week 18 Specific Functions of International Enterprises
Final Exam
Evaluation
Assignment with presentation 15 minutes, written exam, 90 minutes
Textbook & other References
Guay, Terrence R.: The Business Environment of Europe
Somers, Frans J.L. (editor): European Business Environment
Teaching Aids & Teacher's Website
as above
Office Hours
Thursdays 11.30 a.m. – 1 p.m.
Sustainable Development Goals, SDGs
 include experience courses:N
Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day:None Printed Date, year/month/day:2024 / 10 / 11
The second-hand book website:http://www.myub.com.tw/