NCHU Course Outline
Course Name (中) 拉丁美洲管理學導論(7373)
(Eng.) Introduction to Latin America Management
Offering Dept Tricontinental Master Program in Global Studies
Course Type Required Credits 3 Teacher Undefined
Department Tricontinental Master Program in Global Studies/Graduate Language English Semester 2024-FALL
Course Description The course is based on the methodology project oriented learning. During the course, students are going to look for an investment opportunity in a Latin American company and will develop a business case to sensitize foreign investors about the profile of a Latin American country. This business case should include the description of a Latin American company, overview of the country, extensive description of the local market: consumers, main competitors, economic, political and sociodemographic conditions, financial market.
Prerequisites
self-directed learning in the course N
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
a. To develop a conceptual framework to analyze current issues related with management in Latin America
b. To understand the different cultural, sociodemographic, economic and political evolution and conditions in Latin American markets
c. To understand how to do business in Latin America, start new ventures, formulate strategies and reach agreements.
d. To identify, evaluate and manage different kind of risk in Latin American countries or doing business with Latin American companies.
topic Discussion/Production
Other
Lecturing
Written Presentation
Oral Presentation
Quiz
Other
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction to the course
Introduction to Latin America Environment
Week 2 The economic and political development of Latin America
Week 3 Business climate and competitive environment in Latin America
Week 4 Economic, cultural and political climate in Latin America
Week 5 Economic, cultural and political climate in Latin America
Week 6 The Latin consumer market
Week 7 Marketing to Latin American consumers
Week 8 Marketing to Latin American consumers
Week 9 Midterm presentation
Week 10 Management in Latin America
Week 11 Company strategies for firms from Outside the Region
Week 12 Company strategies for firms from Outside the Region
Week 13 Global Latinas and National Champions
Week 14 Entrepreneurship in Latin America
Week 15 Risk management in Latin America
Week 16 The Challenges and Future for Business in Latin America
Week 17 The Challenges and Future for Business in Latin America
Week 18 Final presentation
Evaluation
Case analysis 30%
Applied project 40%
Exams 30%
Textbook & other References
Feldmann, P. R. (2014). Management in Latin America. Springer.
Lustig. N. (2019). Crossing Borders: A Venture Capitalist's Guide to Business in Latin America.
Robles, F. y Nila Wiese (2014). Business in Emerging Latin America. Routledge
Spillan, J. E. y Nicholas Virzi (2014). Doing Business in Latin America: Challenges and Opportunities. Routledge
Teaching Aids & Teacher's Website
Blackboard Learning Platform
Office Hours
8am-530pm
Sustainable Development Goals, SDGs
 include experience courses:N
Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day:None Printed Date, year/month/day:2024 / 10 / 11
The second-hand book website:http://www.myub.com.tw/