NCHU Course Outline
Course Name (中) 銷售與管理流程(7371)
(Eng.) The Process of Sales and Management
Offering Dept Tricontinental Master Program in Global Studies
Course Type Required Credits 3 Teacher Undefined
Department Tricontinental Master Program in Global Studies/Graduate Language English Semester 2024-FALL
Course Description The course will enhance the selling competencies of the students and will give some sales management tools to let them administrate a sales crew
Prerequisites
self-directed learning in the course N
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
Develop in the students the capabilities of administrating a sales team for achieving the organization’s goals
Other
Lecturing
Written Presentation
Oral Presentation
Quiz
Other
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction
Week 2 The sales process
Week 3 Culture
Week 4 Fishbein Model for Consumer Analysis
Week 5 Fishbein Model for Consumer Analysis
Week 6 Customer Life Time Value
Week 7 Customer Life Time Value
Week 8 Sales Organization
Week 9 Middle Term Examination
Week 10 Sales wages and benefits
Week 11 Sales wages and benefits
Week 12 Sales presentation
Week 13 Sales presentation
Week 14 Closing sales
Week 15 Sales procedure
Week 16 Time management
Week 17 Recruiting procedures
Week 18 Final examination
Evaluation
The students will perform a sales audit activity for a SME in order to solve some sales issues in the selected firm. The students will apply all the tools reviewed to enhance the firm’s selling performance
Textbook & other References
NA
Teaching Aids & Teacher's Website
NA
Office Hours
By appointment
Sustainable Development Goals, SDGs
 include experience courses:N
Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day:None Printed Date, year/month/day:2024 / 10 / 07
The second-hand book website:http://www.myub.com.tw/