NCHU Course Outline
Course Name (中) 技術與創新策略(6103)
(Eng.) Technology and Innovation Strategy
Offering Dept Department of Business Administration
Course Type Elective Credits 3 Teacher WAN KWO FENG
Department Department of Business Administration/Graduate Language English Semester 2024-FALL
Course Description Innovation has been central to firms’ long-term success and competitiveness. However, the inherent uncertainty and complexity of innovation suggests that strategies of innovation would require an integrated understanding and approach from technologies, markets, and organization

Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
The objective of this course is to understand the theoretical concepts and tools of technological innovation and strategies, and learn to apply them to related issues in business organizations and industries.
1.Critical Thinking
2.Global Awareness
4.Innovation
6.Independent Problem-Solving
25
25
25
25
Discussion
Lecturing
topic Discussion/Production
Visit
Exercises
Written Presentation
Attendance
Oral Presentation
Assignment
Study Outcome
Quiz
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction
Week 2 Holiday
Week 3 Lecture 1: Innovation – What it is and Why It Matters
Week 4 AI Workshop 1: Harnessing AI for Sustainable Solutions in the Circular Economy
Week 5 Lecture 2: Dynamics of Technological Innovation
Week 6 Lecture 3: Formulating Innovation Strategy
Week 7 AI Workshop 2: Innovative Idea Generation with Generative AI Technologies
Week 8 Mid-term quiz (multiple choice questions+ 1 essay question) and discussion
Week 9 AI Workshop 3: Foundations of Data Handling and AI Fundamentals
Week 10 Lecture 4: Creating New Product & Services
Week 11 AI Workshop 4: Building AI-Enabled Applications with No-Code Tools
Week 12 Lecture 5: Collaboration strategy
Week 13 AI Workshop 5: Designing User-Centric AI Solutions: Advanced Applications and UI/UX
Week 14 TSMC innovation museum VISIT
Week 15 Final quiz (multiple choice questions+ 1 essay question) and discussion
Week 16 Team project presentation
Week 17 Self-learning (I)– team interview meeting - project discussion and reflection
Week 18 Self-learning (II)– team interview meeting - project discussion and reflection
Evaluation
In class activities and discussion - 20%; Hands-on exercises - 20%; Mid-term and final exams - 30%; team project -30%.
Textbook & other References
Managing Innovation: Integrating Technological, Market and Organizational Change, 7th Edition. Wiley
Tidd and Bessant 2021
Teaching Aids & Teacher's Website

Office Hours
Tuesday 5-7 pm (by appointment)
Sustainable Development Goals, SDGs
09.Industry, Innovation and Infrastructure   11.Sustainable Cities and Communitiesinclude experience courses:N
Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day:2024/08/22 16:59:29 Printed Date, year/month/day:2024 / 10 / 04
The second-hand book website:http://www.myub.com.tw/