NCHU Course Outline
Course Name (中) 農企業管理(6181)
(Eng.) Agribusiness Management
Offering Dept Department of Applied Economics
Course Type Required Credits 3 Teacher HU WU YUEH
Department Master Program in Agricultural Economics and Marketing/Graduate Language English Semester 2025-SPRING
Course Description The primary objective is to foster development and understanding of key agricultural business management issues and concerns. This course covers overview of agribusiness, overview of management, cooperatives, organizing function, financing, planning function, forecasting, controlling function, directing function, and selling. A simulated farm supply management game will be used to help understand and practice in this course.
Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
1. Understand agricultural business management issues and concerns
2. Apply the concepts of agricultural business management empirically
3. Understand the farm management by playing the simulation game
4. Get familiar with listening, speaking and writing in English
Discussion
Other
Lecturing
Written Presentation
Attendance
Oral Presentation
Assignment
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1
Course content will be pre-recorded and uploaded to i-learning.
Week 2 Introduction
Week 3 farm supply game + The business of agribusiness
Week 4 farm supply game + The business of agribusiness
Week 5 farm supply game + managing agribusiness
Week 6 farm supply game + managing agribusiness
Week 7 farm supply game Q&A
Week 8 farm supply game trial practice
Week 9 farm supply game competition

result discussing and group meeting
Week 10 farm supply game result discussing and group meeting
Week 11 farm supply game result discussing and group meeting
Week 12 farm supply game result discussing and group meeting
Week 13 farm supply game result discussing and group meeting
Week 14 farm supply game result discussing and group meeting
Week 15 In-class presentation
Week 16 In-class presentation
Week 17 In-class presentation
Week 18 In-class presentation
Evaluation
10% Attendance and Class Participation
50% Simulated Farm Management Game and Reports
40% Final Presentation
Textbook & other References
Agribusiness management, Oxon, UK: Routledge 4th ed.. c 2012
Teaching Aids & Teacher's Website
ilearning
Office Hours
By Appointment.
Sustainable Development Goals, SDGs
 include experience courses:N
Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day:None Printed Date, year/month/day:2025 / 1 / 22
The second-hand book website:http://www.myub.com.tw/