NCHU Course Outline

Course Name	(中) 商用英語溝通(0949)
	(Eng.) Business Communication Skills
Offering Dept	Language Center
Course Type	Elective	Credits	2	Teacher	CHEN, CHAO-JUNG
Department	General	Language	中/英文	Semester	2024-FALL
Course Description	This course aims to reinforce students’ business English abilities through a series of discussions and case studies, in which students will strengthen their business English capacity by means of approaching diverse topics in the corporate world. Students are expected to develop proficiency and practical communicative skills in targeted main issues and case studies, thematic interviews and presentations related to recent trends in business.
Prerequisites				self-directed learning in the course	Y

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
This course aims to reinforce students’ business English abilities through a series of discussions and case studies, in which students will strengthen their business English capacity by means of approaching diverse topics in the corporate world. Students are expected to develop proficiency and practical communicative skills in targeted main issues and case studies, thematic interviews and presentations related to recent trends in business.	1. 2. 3. 4.	40 30 20 10	Networking/Distance Education Discussion Lecturing	Attendance Oral Presentation Assignment
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Course Introduction / Unit 1 : Brands 【 Financial Times Reading】: Restless Pursuer of Luxury’s Future 【 Case Study】: Hudson Corporation 【 Speaking Skills】: Taking Part in Meetings Week 2 Unit 1 : Brands 【 Financial Times Reading】: Restless Pursuer of Luxury’s Future 【 Case Study】: Hudson Corporation 【 Speaking Skills】: Taking Part in Meetings Week 3 Unit 1 : Brands 【 Financial Times Reading】: Restless Pursuer of Luxury’s Future 【 Case Study】: Hudson Corporation 【 Speaking Skills】: Taking Part in Meetings Week 4 Unit 2 Travel 【 Financial Times Reading】: Counting the Ways to Bridge the Gulf 【 Case Study】: Business Travel Services 【 Speaking Skills】: Telephoning: Making Arrangements Week 5 Unit 2 : Travel 【 Financial Times Reading】: Counting the Ways to Bridge the Gulf 【 Case Study】: Business Travel Services 【 Speaking Skills】: Telephoning: Making Arrangements Week 6 Unit 2: Travel 【 Financial Times Reading】: Counting the Ways to Bridge the Gulf 【 Case Study】: Business Travel Services 【 Speaking Skills】: Telephoning: Making Arrangements Week 7 Unit 3: Change 【 Financial Times Reading】: Mercedes Star Twinkles Once More 【 Case Study】: Acquiring Asia Entertainment 【 Speaking Skills】: Managing Meetings Week 8 Unit 3: Change 【 Financial Times Reading】: Mercedes Star Twinkles Once More 【 Case Study】: Acquiring Asia Entertainment 【 Speaking Skills】: Managing Meetings Week 9 Midterm Oral Presentation (Topics from Unit 1~3) Week 10 Unit 3: Change 【 Financial Times Reading】: Mercedes Star Twinkles Once More 【 Case Study】: Acquiring Asia Entertainment 【 Speaking Skills】: Managing Meetings Week 11 Unit 4: Organization 【 Financial Times Reading】: Success Can be a Game With Many Players 【 Case Study】: InStep’s relocation 【 Speaking Skills】: Socializing: Introductions and Networking Week 12 Unit 4: Organization 【 Financial Times Reading】: Success Can be a Game With Many Players 【 Case Study】: InStep’s relocation 【 Speaking Skills】: Socializing: Introductions and Networking Week 13 Unit 4: Organization 【 Financial Times Reading】: Success Can be a Game With Many Players 【 Case Study】: InStep’s relocation 【 Speaking Skills】: Socializing: Introductions and Networking Week 14 Unit 5: Advertising 【 Financial Times Reading】: Skydivers ads from Honda 【 Case Study】: Alpha Advertising 【 Speaking Skills】: Starting and Structuring Presentations Week 15 Unit 5: Advertising 【 Financial Times Reading】: Skydivers ads from Honda 【 Case Study】: Alpha Advertising 【 Speaking Skills】: Starting and Structuring Presentations Week 16 Unit 6: Money 【 Financial Times Reading】: Kieran Prior: Goldman Sachs’s Whizz-kid Wheeler Dealer 【 Case Study】: Make Your Pitch by BNT 【 Speaking Skills】: Dealing With Figures Week 17 Unit 6: Money 【 Financial Times Reading】: Kieran Prior: Goldman Sachs’s Whizz-kid Wheeler Dealer 【 Case Study】: Make Your Pitch by BNT 【 Speaking Skills】: Dealing With Figures Week 18 Final Recording (Topics from Unit 4~6)
Evaluation
Presence & Class Participation: 30% Midterm Presentation: 35% Final Recording: 35%
Textbook & other References
Market Leader Intermediate: Business English Course Book by David Cotton, David Falvey, Simon Kent Person Publishing Group ISBN:9781292126111
Teaching Aids & Teacher's Website
Office Hours
Friday 13:00~15:00 (by appointment)
Sustainable Development Goals, SDGs
04.Quality Education   05.Gender Equality   08.Decent Work and Economic Growth   09.Industry, Innovation and Infrastructure   12.Responsible Consumption include experience courses：N

Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day：2024/09/03 18:52:56	Printed Date, year/month/day：2024 / 11 / 21
The second-hand book website：http://www.myub.com.tw/