NCHU Course Outline
Course Name (中) 商情預測(5133)
(Eng.) Business Forecasting
Offering Dept Department of Marketing
Course Type Elective Credits 3 Teacher HSU,JANE LU
Department Department of Marketing/Undergraduate Language English Semester 2026-SPRING
Course Description This course provides basic training of time-series analyses for business forecasting. Students are expected to work on forecasting models with Excel and SAS software.






Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
1. Develop fundamental analytical skills in time-series analyses.
2. Learn how to interpret analytical results.
3. Apply advanced statistical models in business analytics.







Discussion
Lecturing
Exercises
Attendance
Quiz
Assignment
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction to Forecasting
Week 2 Exploring Data Patterns and Choosing a Forecasting Technique
Week 3 Exploring Data Patterns and Choosing a Forecasting Technique
Week 4 Moving Averages and Smoothing Methods
Week 5 Moving Averages and Smoothing Methods
Week 6 Time Series and Their Components
Week 7 Simple Linear Regression
Week 8 Holiday
Week 9 Midterm Exam
Week 10 Multiple Regression Analysis
Week 11 Regression with Time Series Data
Week 12 Regression with Time Series Data
Week 13 The Box-Jenkins (ARIMA) Methodology
Week 14 The Box-Jenkins (ARIMA) Methodology
Week 15 Judgmental Forecasting and Forecast Adjustment
Week 16 Case 1 Case 2 Presentations
self-directed
learning

Evaluation
1. Participation: 20%
2. Examinations: 40%
3. Final Presentation: 40%
Textbook & other References
Hanke, K. E. & Wichern, D. (2014) Business Forecasting (Ninth Edition) (ISBN: 9781292023007)
Teaching Aids & Teacher's Website

Office Hours
Tuesday 14:00-16:00
Tel: (04)2284-0392 ext. 764
E-mail: jlu@dragon.nchu.edu.tw; janeluhsu@gmail.com
Sustainable Development Goals, SDGs(Link URL)
 include experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:None Printed Date, year/month/day:2026 / 1 / 09
The second-hand book website:http://www.myub.com.tw/