| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
| To develop strategic thinking in marketing and business for agriculture products |
| 1.Professional agricultural knowledge |
| 4.Using English as the means for communication |
|
|
| Exercises |
| Discussion |
| Practicum |
| Lecturing |
|
| Written Presentation |
| Oral Presentation |
| Assignment |
| Quiz |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
2/23 Understand the essence of marketing |
| Week 2 |
3/2 The importance of value creation and customer relationship |
| Week 3 |
3/9 Formulate strategic planning and marketing strategies |
| Week 4 |
3/16 Executive marketing research |
| Week 5 |
3/23 Analysis of consumer behavior |
| Week 6 |
3/30 Idea presentation |
| Week 7 |
4/6 Holiday |
| Week 8 |
4/13 Market Segmentation, Target Market and Positioning |
| Week 9 |
4/20 Development Service and Experience Marketing |
| Week 10 |
4/27 Midterm exam |
| Week 11 |
5/4 Construct Marketing Channel |
| Week 12 |
5/11 Manage retail, wholesale and logistics |
| Week 13 |
5/18 Final presentation-1 of IJAITG PAPER |
| Week 14 |
5/25 Final presentation-2 of IJAITG PAPER |
| Week 15 |
6/1 Class Discussion |
| Week 16 |
6/8 Final exam +Week 17 Independent study (Assignment)（一）-Week 18 Independent study (Assignment) |
self-directed
learning |
01.Participation in professional forums, lectures, and corporate sharing sessions related to industry-government-academia-research exchange activities.
02.Viewing multimedia materials related to industry and academia.
|
|
| Evaluation |
1. Midterm exam: 20%
2. Term paper of IJAITG journal: 20%
3. Final exam: 20%
4. Discussion: 20%
5. Presentation: 20% |
| Textbook & other References |
| 行銷管理：理論解析與實務應用 第七版 (曾光華，前程文化) |
| Teaching Aids & Teacher's Website |
| iLearning |
| Office Hours |
| TBA |
| Sustainable Development Goals, SDGs(Link URL) |
| include experience courses：N |
|