NCHU Course Outline
Course Name (中) 國際茶葉產銷介紹(2544)
(Eng.) Introduction of International tea Production and Marketing
Offering Dept Continuing Education Bachelor Program in Bio-Industry Management
Course Type Elective Credits 3 Teacher HSIEH CHI MING ect.
Department Continuing Education Bachelor Program in Bio-Industry Management(N)Undergraduate Language English Semester 2025-SPRING
Course Description 本課程透過介紹茶葉生產,茶葉展示與國際茶葉市場現況等內容,讓修課學生具備國際茶葉行銷的基本知識。
This course provides students with the basic knowledge of international tea marketing by introducing tea production, tea ceremony, and the current situation of the global tea market.
Prerequisites
self-directed learning in the course N
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
使學生熟悉茶產業之之基本原則與實際操作。
Let students understand the principles and practices of the tea business.
Exercises
Discussion
Lecturing
Attendance
Oral Presentation
Quiz
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction
Week 2 Development of Taiwan’s tea industry and tea culture-1
Week 3 Development of Taiwan’s tea industry and tea culture-2
Week 4 Introduction of different types of tea in Taiwan and representative Taiwan Specialty Tea
Week 5 green tea processing
Week 6 green tea testing
Week 7 tea factory
Week 8 Sensory evaluation of Taiwan Specialty Tea-1
Week 9 Sensory evaluation of Taiwan Specialty Tea-2
Week 10 Sensory evaluation of Taiwan Specialty Tea-3
Week 11 Introduction of Taiwanese Tea Ceremony and tea brewing technique
Week 12 Tea party arrangement, design, and practice.
Week 13 Tea party for international students at NCHU
Week 14 Global and Domestic Tea market
Week 15 Tea marketing and strategies
Week 16 Tea tourism (Tour design and planning)
Week 17 Tea tourism (Interpretation)
Week 18 oral present
Evaluation
Attendance,
Oral present
Quizzes
Textbook & other References

Teaching Aids & Teacher's Website
Handouts
Office Hours
MON 20:10~21:55
Sustainable Development Goals, SDGs
include experience courses:N
Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day:None Printed Date, year/month/day:2025 / 1 / 22
The second-hand book website:http://www.myub.com.tw/