NCHU Course Outline

Course Name	(中) 國際商業及管理(6963)
	(Eng.) International Business and Management
Offering Dept	Transcontinental International Master Program
Course Type	Required	Credits	3	Teacher	Undefined
Department	Transcontinental International Master Program/Graduate	Language	English	Semester	2024-FALL
Course Description	1. Introduction (Turning Points, Essentials) 2. Panorama of Development from a Western Perspective 3. Structures and Protagonists of the World Economy 4. Business Strategies, Models, Concepts and Instruments 5. Specific Functions of Enterprises
Prerequisites				self-directed learning in the course	N

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
Students are able to assess management models and methods in the context of an international work environment by a) reading complex descriptions of these theories and models, b) reproducing their basic structure in a compact way (objective) c) associating essential elements with the situation of the authors and their environment (intersubjective) d) applying their own measure of value to a specific model (subjective) in order to subsequently comprehend, classify and evaluate statements, points of view and economic developments as well as initiate actions for a responsible creation of the future. This course explicitly illustrates the western perspective and conventions of doing business as well as running an economy. This constitutes a reference base for the following semesters, when students become acquainted with East-Asian and American (not just USA) habits.			topic Discussion/Production Discussion Other Lecturing	Written Presentation Oral Presentation Quiz
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Introduction Turning Points in Human Development, Essentials of a scientific discipline Week 2 Panorama of Global Development from a Western Perspective Week 3 General Coaching for Term Paper Emergence of U.S. Week 4 US-American Politics Specific Coaching for Term Paper Week 5 Development of US-American Economy and Private Business Management Structures of the World Economy Week 6 The EU (Structures, Institutions, Policies), Further International Associations Japan, Korea (Emergence as Economic Powers) Week 7 Further Economic Powers: PRC, India, Germany, France, GB (Politics and Economy) Blueprints and Concepts: Early Economic Illustrations Week 8 RoI-Tree Portfolio Theory (Markowitz) Week 9 Presentation of Term Papers Discussion and Feedback on Term Papers (on group level as well as individual) Week 10 Presentation of Term Papers Discussion and Feedback on Term Papers (on group level as well as individual) Week 11 Ansoff (Strategy, Strategic Gap, Product-Market-Growth-Matrix) Mechanization and Cybernation Trends; Product Life Cycle, Law of Experience, Economies of Scale Week 12 Product-Portfolio-Grid Porter’s Competitive Grid, Modification by Gilbert and Strebel as well as Bleiweis Week 13 Qualitative Approaches: Hofstede, Trompenaars EPRG-Model Week 14 Triade Model (K. Ohmae) Competitive Advantage of Nations (Porter) Week 15 Triade Model (K. Ohmae) Competitive Advantage of Nations (Porter) Week 16 PIMS (Profit Impact of Market Strategy) Specific Functions of International Enterprises Week 17 PIMS (Profit Impact of Market Strategy) Specific Functions of International Enterprises Week 18 Specific Functions of International Enterprises Final Exam
Evaluation
Assignment with presentation 15 minutes, written exam, 90 minutes
Textbook & other References
Guay, Terrence R.: The Business Environment of Europe Somers, Frans J.L. (editor): European Business Environment
Teaching Aids & Teacher's Website
as above
Office Hours
Thursdays 11.30 a.m. – 1 p.m.
Sustainable Development Goals, SDGs(Link URL)
include experience courses：N

Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day：None	Printed Date, year/month/day：2025 / 10 / 24
The second-hand book website：http://www.myub.com.tw/