NCHU Course Outline

Course Name	(中) 北美自由貿易區商業環境(7375)
	(Eng.) NAFTA Business Environment
Offering Dept	Transcontinental International Master Program
Course Type	Required	Credits	3	Teacher	Undefined
Department	Transcontinental International Master Program/Graduate	Language	English	Semester	2024-FALL
Course Description	This course has the intention of introducing students to get to know about the NAFTA Business Environment so that they can have a better understanding of it and help them to be more globalized in their future challenges, activities or jobs.
Prerequisites				self-directed learning in the course	N

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
Provide students with an overview of the main themes of the business environment of NAFTA. The topics to be discussed are a brief history of NAFTA, the economic conditions of the region before and after the treaty, modernization of NAFTA-USMCA and the future of North American economic integration.			Discussion Other Lecturing	Assignment Quiz Other
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Introduction to NAFTA Business Environment MNCs and (de)globalization: New paradigms for emerging markets Readings Week 2 Introduction to NAFTA Business Environment MNCs and (de)globalization: New paradigms for emerging markets Readings Week 3 NAFTA/ Free Trade and Investment in the Americas -Canada and the United States. -Mexico and the United States. -Merging Economies. -Different Legal Traditions. -The Private Sector. Week 4 NAFTA/ Free Trade and Investment in the Americas -Canada and the United States. -Mexico and the United States. -Merging Economies. -Different Legal Traditions. -The Private Sector. Week 5 Regional Economic Integration Week 6 Regional Economic Integration Week 7 Getting to NAFTA Week 8 Getting to NAFTA Week 9 NAFTA Renegotiation and USMCA-TMEC Introduction Negotiation process from NAFTA to USMCA: Guillermo Malpica, NAFTA negotiation Team (include other agreements). Foreign Direct Investment: Héctor Tijerina, Director of Invest Monterrey Automotive Industry: Manuel Montoya, Director of the Automotive Cluster Transportation: Reynaldo Gómez-Leyva, CEO Transportes Jaguar Exports: Hector Villarreal-General Director of COMCE Week 10 NAFTA Renegotiation and USMCA-TMEC Negotiation process from NAFTA to USMCA: Guillermo Malpica, NAFTA negotiation Team (include other agreements). Foreign Direct Investment: Héctor Tijerina, Director of Invest Monterrey Automotive Industry: Manuel Montoya, Director of the Automotive Cluster Transportation: Reynaldo Gómez-Leyva, CEO Transportes Jaguar Exports: Hector Villarreal-General Director of COMCE Week 11 The future of North American Economic Integration Week 12 The future of North American Economic Integration Week 13 Challenges and opportunities for Mexico: USMCA implementation and COVID-19 Diversification, relocation, nearshoring, Automotive industry, post Covid-19 Week 14 Challenges and opportunities for Mexico: USMCA implementation and COVID-19 Diversification, relocation, nearshoring, Automotive industry, post Covid-19 Week 15 Closing and final presentations Week 16 Final presentations Week 17 Final presentations Week 18 Final exam
Evaluation
Assignments 25% Quiz 10% Case analysis 20% Mid-term exam 15% Project (final exam) 30% Total 100%
Textbook & other References
Boskin, M. (2014). NAFTA at 20: The North American Free Trade Agreement’s Achievements and Challenges, USA: Hover Institution Press. Cuervo-Cazurra, A. & Montoya, M. Mexican Multinationals. Building Multinationals in Emerging Markets. United Kingdom: Cambridge University Press Folsom, R. (2014). NAFTA Free Trade and Foreign Investment in the Americas, USA: West Academic Publishing, Fifth Edition. Hill, Ch. (2021). Negocios Internacionales. Como competir en el Mercado global. México: McGraw Hill. https://www.mheducation.com.mx/negocios-internacionales-9781456284800-latam https://www.amazon.com/-/es/Charles-Hill/dp/1260262588 Zahniser, S., Angadjivand, S., Hertz, T., Kuberka, L., Santos, A. (2015). NAFTA at 20: North America’s Free-Trade Area and Its Impact on Agriculture, USA: CreateSpace Independent Publishing Platform.
Teaching Aids & Teacher's Website
Blackboard Learning Platform
Office Hours
By appointment
Sustainable Development Goals, SDGs(Link URL)
include experience courses：N

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Update Date, year/month/day：None	Printed Date, year/month/day：2026 / 1 / 01
The second-hand book website：http://www.myub.com.tw/