NCHU Course Outline

Course Name	(中) 拉丁美洲管理學導論(7373)
	(Eng.) Introduction to Latin America Management
Offering Dept	Tricontinental Master Program in Global Studies
Course Type	Required	Credits	3	Teacher	Undefined
Department	Tricontinental Master Program in Global Studies/Graduate	Language	English	Semester	2024-FALL
Course Description	The course is based on the methodology project oriented learning. During the course, students are going to look for an investment opportunity in a Latin American company and will develop a business case to sensitize foreign investors about the profile of a Latin American country. This business case should include the description of a Latin American company, overview of the country, extensive description of the local market: consumers, main competitors, economic, political and sociodemographic conditions, financial market.
Prerequisites				self-directed learning in the course	N

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
a. To develop a conceptual framework to analyze current issues related with management in Latin America b. To understand the different cultural, sociodemographic, economic and political evolution and conditions in Latin American markets c. To understand how to do business in Latin America, start new ventures, formulate strategies and reach agreements. d. To identify, evaluate and manage different kind of risk in Latin American countries or doing business with Latin American companies.			topic Discussion/Production Other Lecturing	Written Presentation Oral Presentation Quiz Other
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Introduction to the course Introduction to Latin America Environment Week 2 The economic and political development of Latin America Week 3 Business climate and competitive environment in Latin America Week 4 Economic, cultural and political climate in Latin America Week 5 Economic, cultural and political climate in Latin America Week 6 The Latin consumer market Week 7 Marketing to Latin American consumers Week 8 Marketing to Latin American consumers Week 9 Midterm presentation Week 10 Management in Latin America Week 11 Company strategies for firms from Outside the Region Week 12 Company strategies for firms from Outside the Region Week 13 Global Latinas and National Champions Week 14 Entrepreneurship in Latin America Week 15 Risk management in Latin America Week 16 The Challenges and Future for Business in Latin America Week 17 The Challenges and Future for Business in Latin America Week 18 Final presentation
Evaluation
Case analysis 30% Applied project 40% Exams 30%
Textbook & other References
Feldmann, P. R. (2014). Management in Latin America. Springer. Lustig. N. (2019). Crossing Borders: A Venture Capitalist's Guide to Business in Latin America. Robles, F. y Nila Wiese (2014). Business in Emerging Latin America. Routledge Spillan, J. E. y Nicholas Virzi (2014). Doing Business in Latin America: Challenges and Opportunities. Routledge
Teaching Aids & Teacher's Website
Blackboard Learning Platform
Office Hours
8am-530pm
Sustainable Development Goals, SDGs
include experience courses：N

Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day：None	Printed Date, year/month/day：2024 / 9 / 08
The second-hand book website：http://www.myub.com.tw/