NCHU Course Outline

Course Name	(中) 技術規劃與產品策略(6028)
	(Eng.) Technology Planning and Product Strategies
Offering Dept	Graduate Institute of Technology Management
Course Type	Elective	Credits	3	Teacher	WANG, JUITE
Department	Graduate Institute of Technology Management/Graduate	Language	English	Semester	2026-SPRING
Course Description	Technology represents the framework that underpins company’s future products and manufacturing processes that support these products. It is very important for companies to clearly understand the market and technology trends and select and exploit appropriate technologies for providing their products or services with a competitive edge. Technology represents the framework that underpins company’s future products and manufacturing processes that support these products. It is very important for companies to clearly understand the market and technology trends and select and exploit appropriate technologies for providing their products or services with a competitive edge. This course aims to provide an overview of strategic planning for technologies and products. The main focus is on understanding a set of methods which are critical for the development of technology and product strategy. Students should be able to: (1) understand key concepts and methods, and (2) understand the theories and practices of strategic planning for technologies and products. The lecture will be delivered in a format combining class presentations and classroom discussions. Students will be organized into several study groups for homework, case studies, and research paper presentation.
Prerequisites				self-directed learning in the course	Y

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
This course aims to provide an overview of strategic planning for technologies and products. The main focus is on understanding a set of methods which are critical for the development of technology and product strategy.			topic Discussion/Production Discussion Lecturing	Attendance Oral Presentation Assignment
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Course Overview Week 2 Technology evolution and technology cycle Week 3 Standard battles and design dominance Week 4 Technology strategy for Innovators I Week 5 Technology strategy for Innovators II Week 6 HBS case: e-ink Week 7 Collaboration strategy Week 8 Technology forecasting methods I Week 9 Technology forecasting methods II Week 10 Cases: AI and technology strategy Week 11 Tech mining using patent indicators Week 12 Tech mining using text mining Week 13 Tech mining using natural language processing Week 14 Research paper presentation Week 15 Research paper presentation Week 16 Research paper presentation self-directed learning    03.Preparing presentations or reports related to industry and academia.
Evaluation
Discussion in cases and classes 40% Research paper presentation 50% Attendance 10%
Textbook & other References
1. Martino, J. P., Technological Forecasting for Decision Making, 3rd edition, New York, McGraw-Hill, 1993. 2. Porter, A. L., Roper, A. T., Thomas, W. M., Rossini, F. A., Banks J. and Wiederholt, Forecasting and Management of Technology, New York, John Wiley and Sons Inc., 2011. 3. Mohr, J., Sengupta, S. and Slater, S., 2010, Marketing of High-Technology Products and Innovations, 3rd edition, Prentice-Hall. 4. McGrath, M.E., 2000, Product Strategy for High Technology Companies, McGraw Hill. Selected journal articles in the following journals: Technology Forecasting and Social Change, Long Range Planning, Harvard Business Review, Technovation, IEEE Transactions on Engineering Management, Research- Technology Management, R&D Management, etc.
Teaching Aids & Teacher's Website
Class materials is on the iLearning website
Office Hours
Office hours will be announced in the class
Sustainable Development Goals, SDGs(Link URL)
09.Industry, Innovation and Infrastructure include experience courses：N

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Update Date, year/month/day：2026/01/22 10:13:51	Printed Date, year/month/day：2026 / 1 / 29
The second-hand book website：http://www.myub.com.tw/