NCHU Course Outline
Course Name (中) 餐飲電影中的跨文化溝通(0957)
(Eng.) Intercultural Communication in Food Films
Offering Dept Language Center
Course Type Elective Credits 2 Teacher Cheng-Ji Lai
Department General Language English Semester 2026-SPRING
Course Description Course Syllabus: Cross-cultural Communication 跨文化溝通

I. Course Description
With advancements in technology and transportation, opportunities to meet, communicate with, or build relationships with people from different cultures have increased significantly. The mobility of individuals and changes in residence in today's world are making nations, societies, and workplaces more diverse than ever. However, it is never easy to step out of your comfort zone and work with people who have different languages, behaviors, habits, or communication styles.
The purpose of this course is to introduce you to key issues, concepts, and practical knowledge of cross-cultural communication. We will begin by exploring your identity, core values, and cultural background, and then cover both verbal and nonverbal communication strategies in cross-cultural contexts. The course will conclude with managing key issues in cross-cultural marriage, misunderstandings, and conflicts. Ultimately, the goal is to enhance your cross-cultural competence, analytical skills, and experiential learning abilities.
This course emphasizes active learning and a student-centered approach, using interactive discussions to help you connect theoretical knowledge with everyday cross-cultural practices. Therefore, various interactive, value-oriented methods, including exercises, discussions, and experience-sharing, will be employed throughout the learning process. The course sequence typically follows chapter quizzes, chapter presentations, exercises/activities, and your culture presentations.

II. Contact Information:
Instructor: 賴政吉 語言中心副教授兼主任 Cheng-Ji Lai, Ph.D. (he/him), Associate Professor & Director, Language Center
E-mail: laicj1124@nchu.edu.tw
Class Period: 10:10 a.m.-12:00 p.m., Thursdays
Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods

Discussion
Other
Lecturing
Written Presentation
Attendance
Oral Presentation
Quiz
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction of the course and syllabus
Week 2 Chapter 1: A Look at Culture & Communication
Goals: What is culture and what are the features?
Week 3 Chapter 1: A Look at Culture & Communication
Goals: What are big culture and small culture? What is communication and what are the features?
Week 4 Chapter 1 Quiz & Chapter 2: Core Cultural Values
Goals: What are core cultural values? What is collectivism?
Week 5 Chapter 2: Core Cultural Values
Goals: What is individualism?
Week 6 Chapter 2: Core Cultural Values
Goals: What are large and small power distance?
Week 7 Chapter 2 Quiz & Movie with Cross-cultural Communication Theme
Week 8 Chapter 2 Quiz & Movie with Cross-cultural Communication Theme
Movie Analysis & Chapter 3 Cross-cultural Relationships
Goals: Cross-cultural friendships, intimate relationships, challenges & coping strategies in cross-cultural intimate relationships.
Week 9 Chapter 4: Cross-Cultural Communication Styles
Goals: What are high-context and low-context cultures?
Week 10 Chapter 4 Quiz & Chapter 5: How Culture Affects Communication
Goals: Perception, stereotypes, prejudice
Week 11 Chapter 5 Quiz & Chapter 6: Understanding Culture Shock
Goals: what is culture shock? What are the peaks and valleys of the revised W-shaped adjustment model? What are some of the essential culture shock management strategies? What is reentry culture shock?
Week 12 Chapter 6 Quiz & Chapter 7: Language in IC
Goals: English as a lingua Franca and multilingualism, communication strategies, Globish
Week 13 Chapter 7: Language in IC
Goals: English as a lingua Franca and multilingualism, communication strategies, Globish
Week 14 Chapter 8: Nonverbal Communication
Goals: What is nonverbal communication? What are the functions of IC nonverbal behavior? What are the body codes and boundary codes of IC nonverbal behavior? How can we manage IC nonverbal differences mindfully? Greetings, gestures, personal space, physical contact, paralanguage
Week 15 Chapter 8: Nonverbal Communication
Goals: What is nonverbal communication? What are the functions of IC nonverbal behavior? What are the body codes and boundary codes of IC nonverbal behavior? How can we manage IC nonverbal differences mindfully? Greetings, gestures, personal space, physical contact, paralanguage
Week 16 Chapter 8 Quiz & Chapter 9: Managing Cross-cultural Conflicts
Goals: What is IC conflict? How do individualists and collectivists approach a conflict differently? What skills are needed to become more competent and flexible IC communicators?
self-directed
learning
   05.Participation in various workshops organized by different departments of NCHU.

Evaluation
III. Course Requirements and Assignments:
1. Chapter Quiz (40%): Quizzes will be given at the end of each chapter discussion. They may include multiple-choice, true/false, or short-answer questions. Multiple-choice and true/false questions test basic comprehension. You are expected to thoroughly understand the class materials.
2. Participation (10%): Active participation is crucial in this course to maximize your learning. Your engagement in discussions and activities will be evaluated, and each contribution will be counted one point toward your final grade.
3. Group Ethnography & Presentation (25%): To deepen your understanding of a specific culture, you will form groups of 7-8 students to research and present on a designated culture. As part of this project, we will have a cultural exchange event with international students from the Chinese Center at our university. The first meeting is scheduled for 10/17 from 12:15 to 13:00, where we will meet while making sushi and enjoying the food together. Later in the semester, you will meet with the international students 1-2 more times for various cultural exchange activities. These could include going out for coffee, sharing meals, attending an international or cultural event, visiting a church or temple (yours or theirs), going hiking, or discussing current events from your culture or theirs. You are encouraged to engage in meaningful interactions that allow you to explore cultural perspectives and practices. Be mindful and respectful of what activities are appropriate or may not be suitable with your cultural informants. Based on these exchanges and your research, your group will present your findings about the designated culture to your peers in a 25-30 minute presentation on assigned dates. Presentations should be approximately 25 minutes long and well-organized, covering topics such as cultural boundaries, perceptions, communication patterns, values, or any relevant aspects that help your peers understand how to communicate with people from that culture. Creative, interesting, and engaging presentations are encouraged. Here below are some questions to help you dig into the more in-depth and concrete aspects of their cultures.
Human Relationships
1. How should you behave toward family members? Neighbors? Old people? Sales/service people?
2. What/who should you be wary or afraid of?
3. Who should you trust?
4. Who should you depend on? What should you depend on them for?
5. Where should you seek advice when you need it?
6. Have you been taught to be elf-sufficient, dependent, interdependent, or what?
Authority
1. Who should you obey?
2. Who makes decisions in the home? In the school? In the community?
3. Who do you respect? How do you show respect for others?
4. Does a person question authority? Of parents? Of people in political power? Religious
leaders?
Friendships
1. Who do you make friends with and how?
2. How important is your parent's approval of your friends?
3. What does a friend mean in your culture and what obligations does a friendship entail? How long does it take to make a friend? How long does a friendship last?
4. What are the rules/norms for female/male friendships? Can young women and men meet casually and easily?
Female/Male Relationships
1. Are women and men considered equal in this country? Is there a separation of roles?
2. What are the rules/norms for "romantic" relationships in this country? Do young people date? If so, do they date in groups, in couples? Do they need a chaperone? Are such relationships formal or informal?
3. How are "romantically interested or involved" men and women expected to behave toward each other?
4. Is it okay to hold hands, touch, kiss in public? What is the norm regarding premarital sex?
5. Can couples live together before marriage?
6. Who should you marry? At what age? How will you find your spouse? How important is your parent's approval of your choice?
7. Why do people date? (fun, companionship, intention to marry, etc.)
Family
1. What is a person's obligation to their family? Nuclear? Extended? Does gender make a difference in the type of obligation you have?
2. What are the attitudes toward divorce? Family planning? Contraception? Abortion?
3. How many children should you have? Is the typical family nuclear or extended?
4. What is expected for children when they are young? When their parents are old?
5. How should you act in society to bring credit or honor on your family?
6. How many children should you have?
7. What would you wish or do if you could not have children or grandchildren?
8. What would you be willing to sacrifice to insure a better life for your children?
9. Where should children live before marriage? After marriage?
Social Values
1. How important is it to plan for the future? How do you plan?
2. Do people value history or tradition?
2. What is the role of "fate" in our lives? How much control do you think a person has over his/her own future?
3. Why do people work? What does it mean to be "successful?" Are you more of a spiritual, material person? Why?
4. Is religion important in people’s lives?
Social Etiquette
1. When is one expected to present to or accept gifts from people? What kinds of gifts?
2. How do people greet each other? Are there differences based on social status, age, sex?
3. Is it okay to discuss/argue about religion and/or politics in a social setting?
4. Is it okay to criticize another's ideas or work? In private? In public?
Time
1. How important is it to be "on time" for a social engagement? What does "on time" mean?
2. How strictly are schedules adhered to (social events, classes, appointments, etc)?
3. What is more important, people/relationship or schedules?
4. Film Analysis (25%): Select a film with a cross-cultural theme. A list of suggested films will be uploaded to the Line group, but you are welcome to choose a film from the list, any film of your interest, or any film in another language. Your analysis should focus on significant cultural issues rather than summarizing the plot. Apply specific concepts learned from the course to your analysis. The paper should be 2-3 pages, typed, and double-spaced. Submit your paper by Week 17 (6/12 at 11:59 p.m.) via e-mail to laicj1124@nchu.edu.tw.
Paper Content: Consider the following questions when viewing the film and writing your analysis:
(1) Describe the context (e.g., where, when, what, who, how) in which the movie takes place.
(2) Identify cultural and social issues such as power, hierarchy, political concerns, or important cross-cultural issues (e.g., racial issues, discrimination, immigration) that the film conveys. Whose perspectives are considered, and why?
(3) What concepts from the course can be applied to the film?
(4) What values does the film promote?
5. Attendance and Attitude: Attendance is very important in this course. Please follow these rules: You can have up to 2 excused absences and 1 unexcused absence. If you miss more than this, you will fail the course. Excused absences must be requested through the student leave system and approved by the instructor. Unexcused absences do not need approval, but you can only have one.
Textbook & other References

Teaching Aids & Teacher's Website

Office Hours

Sustainable Development Goals, SDGs(Link URL)
include experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:2025/12/30 13:38:18 Printed Date, year/month/day:2026 / 1 / 09
The second-hand book website:http://www.myub.com.tw/