NCHU Course Outline

Course Name	(中) 商用英語溝通(0944)
	(Eng.) Business Communication Skills
Offering Dept	Language Center
Course Type	Elective	Credits	2	Teacher	CHEN, CHAO-JUNG
Department	General	Language	中/英文	Semester	2025-SPRING
Course Description	This course aims to reinforce students’ business English abilities through a series of discussions and case studies, in which students will strengthen their business English capacity by means of approaching diverse topics in the corporate world. Students are expected to develop proficiency and practical communicative skills in targeted main issues and case studies, thematic interviews and presentations related to recent trends in business.
Prerequisites				self-directed learning in the course	N

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
This course aims to reinforce students’ business English abilities through a series of discussions and case studies, in which students will strengthen their business English capacity by means of approaching diverse topics in the corporate world. Students are expected to develop proficiency and practical communicative skills in targeted main issues and case studies, thematic interviews and presentations related to recent trends in business.	1. 2. 3. 4.	40 30 20 10
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Course Introduction Week 2 Unit 7 Cultures 【 Reading】: Culture Shock 【 Case Study】: Business culture briefing: Prepare a talk on business culture 【 Skills】: Social English Week 3 Unit 7 Cultures 【 Reading】: Culture Shock 【 Case Study】: Business culture briefing: Prepare a talk on business culture 【 Skills】: Social English Week 4 Unit 7 Cultures 【 Reading】: Culture Shock 【 Case Study】: Business culture briefing: Prepare a talk on business culture 【 Skills】: Social English Week 5 Unit 8: Human Resources 【 Reading】: Women at work 【 Case Study】: Fast Fitness: Find a new manager for a health club chain 【 Skills】: Getting Information on the telephone Week 6 Unit 8: Human Resources 【 Reading】: Women at work 【 Case Study】: Fast Fitness: Find a new manager for a health club chain 【 Skills】: Getting Information on the telephone Week 7 Unit 8: Human Resources 【 Reading】: Women at work 【 Case Study】: Fast Fitness: Find a new manager for a health club chain 【 Skills】: Getting Information on the telephone Week 8 Unit 9: International Markets 【 Reading】: Trade between China and the US 【 Case Study】: Pampas Leather Company: Negotiate a deal on leather goods 【 Skills】: Negotiating Week 9 Midterm Presentation Week 10 Unit 9: International Markets 【 Reading】: Trade between China and the US 【 Case Study】: Pampas Leather Company: Negotiate a deal on leather goods 【 Skills】: Negotiating Week 11 Unit 10: Ethics 【 Reading】: The Ethics of resume writing 【 Case Study】: Principles or Profits? Debate some ethical dilemmas facing a drugs company 【 Skills】: Considering options Week 12 Unit 10: Ethics 【 Reading】: The Ethics of resume writing 【 Case Study】: Principles or Profits? Debate some ethical dilemmas facing a drugs company 【 Skills】: Considering options Week 13 Unit 11: Leadership 【 Reading】: Leading L’Oreal (Financial Times) 【 Case Study】: Lina Sports: Decide on the best leader for a troubled sportswear manufacturer 【 Skills】: Presenting Week 14 Unit 11: Leadership 【 Reading】: Leading L’Oreal (Financial Times) 【 Case Study】: Lina Sports: Decide on the best leader for a troubled sportswear manufacturer 【 Skills】: Presenting Week 15 Unit 11 Leadership 【 Reading 】: Leading L’Oreal (Financial Times) 【 Case Study】: Lina Sports: Decide on the best leader for a troubled sportswear manufacturer 【 Skills】: Presenting Week 16 Unit 12 【 Reading】: Head to head competition (Daily Telegraph) 【 Case Study】: Fashion House: Negotiate new contracts with suppliers 【 Skills】: Negotiating Week 17 Unit 12 【 Reading】: Head to head competition (Daily Telegraph) 【 Case Study】: Fashion House: Negotiate new contracts with suppliers 【 Skills】: Negotiating Week 18 Final Presentation
Evaluation
Participation: 30% Midterm Presentation: 35% Final Presentation: 35%
Textbook & other References
Market Leader Intermediate: Business English Course Book (Book 2) by David Cotton, David Falvey, Simon Kent Person Publishing Group ISBN:9781292126111
Teaching Aids & Teacher's Website
Office Hours
10:00~12:00 Thursday (by appointment)
Sustainable Development Goals, SDGs
04.Quality Education   05.Gender Equality   08.Decent Work and Economic Growth include experience courses：N

Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day：None	Printed Date, year/month/day：2025 / 1 / 22
The second-hand book website：http://www.myub.com.tw/