| NCHU Course Outline |
| Course Name | (中) 觀光英語(一)(5513) | ||||
| (Eng.) English for Travel Ⅰ | |||||
| Offering Dept | Continuing Bachelor Program in Foreign Languages and Literatures | ||||
| Course Type | Elective | Credits | 2 | Teacher | 陳文苓 |
| Department | Continuing Bachelor Program in Foreign Languages and Literatures(N)Undergraduate | Language | English | Semester | 2026-FALL |
| Course Description | 本課程以「文化觀光導覽與策展」為教學主題。 導覽不只是介紹景點，而是重新觀看一個地方，發現值得被記住的文化，再帶領不同背景的人走進它。一條熟悉的街道、一座經常經過的廟宇、一碗習以為常的食物，都可能藏著一個等待被看見的故事。 本課程以「向內、向外、再返回」為學習路徑。第一階段: 教師將引導學生熟悉觀光導覽解說的基本功， 包括: 掌握旅客與團體需求、訂定導覽目標、查證景點與場域資訊、規劃適合團體的路線與時間、檢查行程風險，準備備案等。第二階段: 進行如何把一項臺灣文化主題發展為完整的策展式導覽，學生再完成自己的臺灣文化專題，學習為自己的文化發聲。第三階段課程: 以相似的文化主題對照國外案例，帶領學生探索不同社會如何理解、保存與述說文化，並完成一項國外文化景點策展導覽。 學生將透過觀察、研究、故事選擇、旅客分析、路線規劃與實際演練，學習運用空間、順序、節奏與互動，設計一場能引起好奇、理解與感動的文化相遇。生成式AI將協助資料探索、故事發展、旅客模擬與方案比較；學生也將學習查證資訊、辨識偏見，並保有自己的文化觀點與聲音。 課程同時融入導遊及領隊人員評量相關的專業內容，包括導覽解說、臺灣與世界觀光資源、觀光心理、國際禮儀、遊程規劃、團體操作與旅遊安全。學習成果將依文化理解、資料查證、旅客適配、遊程可行性、導覽設計與專業判斷進行評量。 文化導覽把既有的語言、詮釋與跨文化能力轉向自身文化：學生辨認熟悉事物中值得被說出的意義，形成有依據、且代表整體文化的聲音，並透過旅客的疑問與視角重新檢視原有理解。這項工作把學生的學習歷程由「理解他者」延伸為「重新理解自己，並與他者相遇」。 Within the broad field of tourism, this content-based course focuses on cultural tourism curation, tour interpretation, visitor experience design, and tour operations. English will serve as the medium of instruction. Tour interpretation is more than introducing attractions. It requires practitioners to examine a place anew, identify cultural meanings worthy of attention, and design ways for visitors from different backgrounds to encounter them. A familiar street, a frequently visited temple, or an everyday bowl of food may carry histories and lived meanings that are easily overlooked. The course follows a three-stage professional progression: looking inward, looking outward, and returning with new eyes. In Module 1, students develop the operational foundations of tour guiding: analyzing visitor and group needs, defining tour purposes, verifying destination and site information, planning workable routes and group time, identifying risks, and preparing contingencies. In Module 2, students examine how a Taiwanese cultural topic can be developed into a coherent curated tour and complete their own Taiwan-based cultural tour project. In Module 3, students use a common cultural question to compare a Taiwanese case with an international case, investigate how different societies understand, preserve, and represent culture, and complete a curated tour proposal for an international cultural site. Through observation, research, source evaluation, story selection, visitor analysis, route planning, and field rehearsal, students learn to use space, sequence, pacing, transitions, and interaction to design meaningful visitor experiences. Generative AI supports preliminary research, scenario generation, visitor simulation, risk identification, and comparison of alternatives. Students must verify sources, identify bias, accept, revise, or reject AI suggestions, and explain the professional reasoning behind their final decisions. The course also integrates professional knowledge relevant to Taiwan's professional evaluation system for tour guides and tour leaders, including tour interpretation, tourism resources in Taiwan and abroad, tourism psychology, international etiquette, itinerary planning, group operations, and travel safety. Learning outcomes are assessed through demonstrated cultural understanding, source verification, relevance to the intended visitors, operational feasibility, visitor experience design, risk management, and professional judgment. All instructional materials, teacher-student interaction, professional tasks, presentations, assignments, and assessments will be conducted in English. Cultural interpretation enables students to apply existing strengths in close reading, interpretation, and cross-cultural perspectives to the study of their own cultural contexts. Students identify meanings within familiar places and practices that deserve attention, construct an evidence-based and explicitly situated interpretive position, and reconsider prior assumptions through visitors' questions and perspectives. In this way, the course extends their academic trajectory from understanding others to re-examining themselves and designing responsible encounters with others. |
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| Prerequisites | self-directed learning in the course | Y | |||
| Relevance of Course Objectives and Core Learning Outcomes(%) | Teaching and Assessment Methods for Course Objectives | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 完成本課程後，學生將能： 1) 從熟悉的臺灣地方與日常生活中，辨識具有觀光與文化意義、值得被看見、理解與記住的文化故事。 2) 以共同的文化主題分析並比較臺灣與國外案例，說明不同社會理解、保存及述說文化的方式。 3) 蒐集、評估並查證文化與觀光資料，區分事實、觀點、觀光宣傳及尚待確認的資訊。 4) 將地方歷史、文化、飲食、節慶、物件或空間轉化為清楚、有觀點且能吸引旅客的專業導覽內容。 5) 分析旅客背景、需求與團體條件，據以規劃可執行的路線、時間配置、集合移動及風險備案。 6) 運用空間、順序、節奏、停頓與互動，設計具有文化意義與情感力量的旅客體驗。 7) 運用生成式AI協助研究、故事發展、旅客情境模擬與方案比較，同時辨識偏見、查證內容，並對最終專業決策負責。 8) 以開放、謙遜而負責任的態度詮釋自己的文化及未曾親身經驗的文化。 9) 整合導覽解說、觀光資源、觀光心理、國際禮儀、遊程規劃、團體操作與旅遊安全等知識，處理導遊領隊的專業任務。 10) 分別完成臺灣與國外文化主題的策展式導覽專案，依據資料建立並說明文化資源的專業詮釋立場，並分析旅客視角與跨文化比較如何改變其對臺灣及國外文化資源的理解。 By the end of the course, students will be able to: 1) Identify cultural stories in familiar Taiwanese places and everyday life that have tourism and cultural significance and deserve to be seen, understood, and remembered. 2) Analyze and compare Taiwanese and international cases through a shared cultural theme, explaining how different societies understand, preserve, and represent culture. 3) Collect, evaluate, and verify cultural and tourism information while distinguishing among facts, interpretations, promotional narratives, and unverified claims. 4) Transform local history, culture, food, festivals, objects, and spaces into clear, purposeful, and engaging professional tour content. 5) Analyze visitor profiles, needs, and group conditions in order to plan workable routes, schedules, group movements, meeting procedures, and contingency measures. 6) Use space, sequence, pace, pause, and interaction to design visitor experiences with cultural meaning and emotional impact. 7) Use generative AI to support research, story development, visitor-scenario simulation, and comparison of alternatives while identifying bias, verifying content, and taking responsibility for final professional decisions. 8) Interpret both their own culture and cultures they have not personally experienced with openness, humility, and responsibility. 9) Integrate knowledge of tour interpretation, tourism resources, tourist psychology, international etiquette, itinerary planning, group operations, and travel safety to complete professional tour guide and tour leader tasks. 10) Complete curated-tour projects focusing on Taiwan and an international cultural site; establish and justify evidence-based professional interpretations of cultural resources; and analyze how visitor perspectives and cross-cultural comparison reshape their understanding of tourism resources in Taiwan and abroad. |
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| 1) 課程參與Participation: 25% 2) AI 輔助學習歷程紀錄: 5 AI Journals 25% 3) 期中報告 Midterm project presentations (written & oral): 25% 4) 期末報告 Final project presentations (written & oral): 25% |
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| Please respect the intellectual property rights and use the materials legally.Please respect gender equality. | |
| Update Date, year/month/day：2026/09/08 16:48:25 | Printed Date, year/month/day：2026 / 10 / 17 |
| The second-hand book website：http://www.myub.com.tw/ | |