NCHU Course Outline

Course Name	(中) 觀光英語(一)(5513)
Course Name	(Eng.) English for Travel Ⅰ
Offering Dept	Continuing Bachelor Program in Foreign Languages and Literatures
Course Type	Elective	Credits	2	Teacher	陳文苓
Department	Continuing Bachelor Program in Foreign Languages and Literatures(N)Undergraduate	Language	English	Semester	2026-FALL
Course Description	觀光導覽從來不只是介紹景點，而是說一個讓人記得的故事。一條熟悉的街道、一座經常經過的廟宇、一碗習以為常的食物，可能都藏著一個等待被看見的故事。當外國旅客停下來問：「它為什麼在這裡？它對臺灣人有什麼意義？」你會如何回答？觀光英語不只是介紹景點，而是重新觀看一個地方，發現值得被記住的文化，再以英文帶領不同背景的人走進它。本課程以「向內、向外、再返回」為學習路徑。上半學期，教師將示範如何把一項臺灣文化主題發展為完整的英文策展導覽，學生再完成自己的臺灣文化專題，學習為自己的文化發聲。下半學期，課程將以相同的文化問題對照國外案例，帶領學生探索不同社會如何理解、保存與述說文化，並完成一項國外文化景點策展導覽。學生將透過觀察、研究、故事選擇、英文轉譯、路線規劃與實際演練，學習運用空間、順序、節奏與互動，設計一場能引起好奇、理解與感動的文化相遇。生成式AI將協助資料探索、故事發展、旅客模擬與英文修訂；學生也將學習查證資訊、辨識偏見，並保有自己的文化觀點與聲音。課程同時融入外語導遊領隊評量所需的導覽解說、臺灣與世界觀光資源、觀光心理、國際禮儀、遊程規劃、旅遊安全與外語口試等內容，培養學生從自己的文化出發、走向世界，再帶著新的眼光重新理解自己。 A familiar street, a neighborhood temple, or an everyday bowl of food may hold a story waiting to be discovered. Tourism English is not simply about introducing attractions. It is about seeing a place with fresh eyes, discovering a culture worth remembering, and using English to invite people from different backgrounds into its story. The course follows a three-part learning journey: See Home Anew, Encounter the World, and Return with New Eyes. In the first half of the semester, the instructor will demonstrate how a Taiwanese cultural topic can be developed into a complete English curated tour. Students will then create their own Taiwan-based projects and learn to speak for their culture. In the second half, the same cultural question will be explored through an international example, allowing students to examine how different societies understand, preserve, and represent culture before creating their own overseas cultural-site projects. Through observation, research, story selection, English interpretation, route planning, and guided-tour practice, students will learn to use space, sequence, pace, and interaction to create cultural encounters that inspire curiosity, understanding, and emotional connection. Generative AI will support research, story development, visitor simulation, and English revision, while students learn to verify information, identify bias, and maintain their own cultural voice and judgment. Selected topics from Taiwan’s foreign-language tour guide and tour leader assessments—including tourism interpretation, tourism resources in Taiwan and around the world, tourist psychology, international etiquette, itinerary planning, travel safety, and oral communication—will also be integrated into the course.
Prerequisites				self-directed learning in the course	Y

Relevance of Course Objectives and Core Learning Outcomes(%)

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完成本課程後，學生將能：
1) 從熟悉的臺灣地方與日常生活中，發現值得被看見、被理解與被記住的文化故事。
2) 以同一文化主題比較臺灣與國外案例，理解不同社會觀看、保存及述說文化的方式。
3) 蒐集並查證文化與觀光資料，區分事實、觀點、觀光宣傳及尚待確認的資訊。
4) 將地方歷史、文化、飲食、節慶、物件或空間轉化為清楚、有觀點且能吸引旅客的英文導覽。
5) 運用空間、順序、節奏、停頓與互動，設計具有文化意義與情感力量的旅客體驗。
6) 與生成式AI協作進行研究、故事發展、旅客模擬與英文修訂，同時辨識偏見、查證內容並保有自己的聲音。
7) 為自己的文化發聲，也能以開放、謙遜而負責任的態度接近未曾親身經驗的文化。
8) 建立外語導遊領隊評量所需的導覽解說、臺灣與世界觀光資源、國際禮儀、遊程規劃、旅遊安全及外語口試等基礎能力。
9) 分別完成臺灣與國外文化主題的英文策展導覽，並反思跨文化探索如何改變自己理解臺灣與世界的方式。
By the end of the course, students will be able to:
1) Discover cultural stories in familiar Taiwanese places and everyday life that deserve to be seen, understood, and remembered.
2) Compare Taiwanese and international examples through a shared cultural theme and explore how different societies understand, preserve, and represent culture.
3) Collect and verify cultural and tourism information while distinguishing among facts, interpretations, promotional narratives, and unverified claims.
4) Transform local history, culture, food, festivals, objects, and spaces into clear, engaging, and meaningful English interpretation.
5) Use space, sequence, pace, pause, and interaction to design visitor experiences with cultural meaning and emotional impact.
6) Work with generative AI for research, story development, visitor simulation, and English revision while identifying bias, verifying information, and maintaining an individual voice.
7) Speak for their own culture while approaching unfamiliar cultures with openness, humility, and responsibility.
8) Develop foundational knowledge and skills relevant to Taiwan’s foreign-language tour guide and tour leader assessments, including tourism interpretation, tourism resources, international etiquette, itinerary planning, travel safety, and oral communication.
9) Complete English curated-tour projects focusing on Taiwan and an international cultural site, and reflect on how intercultural exploration changes their understanding of both home and the wider world.

Course Content and Homework/Schedule/Tests Schedule

Week	Course Content
Week 1	課程說明文件(請直接複製網址閱讀): https://drive.google.com/file/d/1oJ_ahpkvrwuJFbzJrlJHKru4c5DhXPuB/view?usp=drive_link
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self-directed learning	02.Viewing multimedia materials related to industry and academia. 03.Preparing presentations or reports related to industry and academia.

Evaluation

1) 課程參與Participation: 25%
2) AI 輔助學習歷程紀錄: 5 AI Journals 25%
3) 期中報告 Midterm presentations (written & oral): 25%
4) 期末報告 Final presentations (written & oral): 25%

Textbook & other References

自編講義

Teaching Aids & Teacher's Website

自編講義

Office Hours

Fridays AB sessions

Sustainable Development Goals, SDGs(Link URL)

include experience courses：N

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Update Date, year/month/day：2026/08/10 15:52:45	Printed Date, year/month/day：2026 / 8 / 18
The second-hand book website：http://www.myub.com.tw/