NCHU Course Outline
Course Name (中) 食品產業專題(6451)
(Eng.) Seminar on Food Industry
Offering Dept Graduate Institute of Bio-Industry Management
Course Type Elective Credits 3 Teacher YANG SHANG-HO
Department Graduate Institute of Bio-Industry Management/Graduate Language English Semester 2026-SPRING
Course Description The food industry has been highly developed because consumers increasingly demand variety, benefits, and value. Everyone needs food to sustain their lives and health, so the food industry not only focuses on demand but also on production methods, agricultural environments, and even animal treatment. This course will emphasize understanding the food industry and will further discuss relevant literature. This course will lead students to read more papers, discuss the relevant literature efficiently, and cite papers in their writing.

This semester is unique, since Professor Yang received a grant that he will bring 10-12 Taiwanese students to visit Michigan State University for learning Agricultural Extension system in the U.S. from April 25 to May 2. The seats are limited; if you are interested, please fill out the link at below. (This opportunity is not related to this course, but it will be an extra learning for students. Further, flight tickets, hotel, and transportation from the airport to MSU are covered.

Please fill out your application at below link by March 6:
https://forms.gle/bRXUDNZkdoS3cwGY6
Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
1. Cultivate students’ professional competencies in the food industry.
2. Strengthen students’ abilities in problem analysis and logical reasoning within the food industry.
3. Based on the weekly course themes, both the instructor and students contribute relevant academic literature for discussion.
Discussion
Lecturing
Visit
Assignment
Written Presentation
Oral Presentation
Attendance
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 2/27 National Holiday
Course Introduction will be provided in week 2.
Week 2 3/6 Local food and consumption behavior
Week 3 3/13 Eating behavior and consumption behavior
Week 4 3/20 Living style and food consumption behavior
Week 5 3/27 Supermarket channels and consumer behavior
Week 6 4/3 National Holiday
Self-directed learning: Conventional market channels and consumer behavior
Week 7 4/10 Food retailing channels and food industry
Week 8 4/17 Eat out and consumer behavior
Week 9 4/24 Staple food and global grain markets
Week 10 5/1 National Holiday
Self-directed learning: Food safety concern and consumer behavior
Week 11 5/8 mid-term report
Week 12 5/15 Agri-food market channels and consumer behavior
Week 13 5/22 The influence of food waste consciousness and circular economics
Week 14 5/29 Organic food and consumer behavior
Week 15 6/5 High nutrition and health protected food and consumer behavior
Week 16 6/12 Final Report
self-directed
learning
   03.Preparing presentations or reports related to industry and academia.
   06.Participation in field trips and outdoor instructional activities at other NCHU campuses or branches, including experimental forests or test sites.

Evaluation
Discussion (25%); Assignment (15%); Reports (40%); Attendance (20%)
Textbook & other References
SSCI and SCI journals
Teaching Aids & Teacher's Website
None
Office Hours
Send E-mail before you come (bruce.yang@nchu.edu.tw)
Sustainable Development Goals, SDGs(Link URL)
02.Zero Hunger   03.Good Health and Well-Being   09.Industry, Innovation and Infrastructure   11.Sustainable Cities and Communities   12.Responsible Consumptioninclude experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:2026/02/05 11:54:50 Printed Date, year/month/day:2026 / 3 / 10
The second-hand book website:http://www.myub.com.tw/