NCHU Course Outline

Course Name	(中) 歐洲商業文化(6961)
	(Eng.) European Business Culture
Offering Dept	Tricontinental Master Program in Global Studies
Course Type	Required	Credits	3	Teacher	Undefined
Department	Tricontinental Master Program in Global Studies/Graduate	Language	English	Semester	2024-FALL
Course Description	Language Issues / Effects of Globalization on Intercultural Business Communication / Basis Concepts of Culture and Communication, Relevant Paradigms of Intercultural Management Studies / Perception and Stereotypes (and their impact on ic business) / Communicative as Cultural Styles / Marketing Across Cultures / Intercultural Team Dynamics & Virtual Cooperation / Motivating and Leading Across Cultures / Negotiating Across Cultures and Intercultural Conflict Management / Intercultural Competence (incl. Developmental Models; Cultural Intelligence) / Adaptational Processes, Culture Stress and Culture Shock.
Prerequisites				self-directed learning in the course	N

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
At the end of this the course students are able to: • demonstrate awareness of and sensitivity towards the specific dynamics of intercultural (business) situations as they develop an ethical approach to cultural dilemmas and support an ethically responsible position; • apply basic concepts and models to describe culture and communication analytically in situations of intercultural business communication; examine oral and written business texts or dialogue, detecting recurring patterns and handle them in a culture-sensitive way; display empathy and take culture-bound aspects of the situation into account; identify and assess the ways in which intercultural difficulties arise in communication and implement adequate, culture-sensitive handling strategies in international business; in order to later elaborate own strategies and mutually satisfactory behavior when working internationally.			Other topic Discussion/Production Discussion Lecturing	Written Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Organisational Issues + Intro to the class; Homework: Self Assessment 1 (background and previous knowledge; learning goals and perspectives); Assignment 1: Edfelt (Reading + Responding to questions) Week 2 Studying European Business Interaction: Paradigms: Self study: Reading: Cross Cultural Management Studies State of the Field in the Four Research Paradigms; Assignment 2: Writing 4 abstracts. Week 3 Group work on frameworks & paradigms of ic studies + debriefing; input on academic writing; Self study: Prep. Reading The Rakuten Case Week 4 Business Interaction and Language; Self Assessment: Mentimeter; Assignment: Business Communication and Language (based on the Rakuten Case Study) Week 5 Intercultural Adaptation (Culture Stress / Chock and Adaptation); Barnga (simulation game) for self- awareness; You drive me crazy as cases Week 6 Europe in the Global Context; Convergence / Divergence Hypothesis; Self study: IKEA Case Study Week 7 Swedish Business Culture; Visit from a practitioner (Group work: Preparing questions to the expert); Assignment: ‘Glocalisation’ Week 8 Persuading Across Cultures; nvc (Hape Kaerkeling); facial expression; attribution / stereotypes; Week 9 Communicative Styles: Mini-Cases: Kara Williams & Jorge Da Silva; Negotiation (Cases) + negotiation styles; Assignment: Persuading Week 10 Conflict Management Across Cultures; Self-Assessments (Mentimeter); Conflict Handling Orientations; Conflict Styles (Hammer) Week 11 Conflict Management Across Cultures: Role Play as application in class. Assignment: Managing Conflict in ic Business Week 12 IC Competence Development: Self Assessment: IC Competence Tests (questionaires); CQ Test (Early/Ang/Soon) Week 13 Developing IC Competence: Models + Methods; Assignment: IC Competence Development Week 14 Visit from a Practitioner on Leading Intercultural Virtual Teams; focus on Eastern Europe; Facilitated Exchange on Experience with the practitioner; (Leading & Motivating; Building IC Teams) Week 15 Visit from a Practitioner on Leading Intercultural Virtual Teams; focus on Eastern Europe; Facilitated Exchange on Experience with the practitioner; (Leading & Motivating; Building IC Teams) Week 16 Submission of Term Paper Week 17 Submission of Term Paper Week 18 Submission of Term Paper
Evaluation
Presentation
Textbook & other References
Barmeyer, Christoph & Peter Franklin: Intercultural Management. A Case-Based Approach to Achieving Complementarity and Synergy. New York: Palgrave Module title: European Business Cultures Macmillan. 2016. Edfelt, Ralph B.: Global Comparative Management. A Functional Approach. Los Angeles: Sage. (latest edition) Shuang Liu, Zala Volcic & Cindy Gallois: Introducing Intercultural Communication. Global Cultures and Contexts. Los Angeles: Sage. (latest edition).
Teaching Aids & Teacher's Website
As above
Office Hours
By appointment
Sustainable Development Goals, SDGs
include experience courses：N

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Update Date, year/month/day：None	Printed Date, year/month/day：2024 / 11 / 21
The second-hand book website：http://www.myub.com.tw/