NCHU Course Outline

Course Name	(中) 歐洲商業文化(6961)
	(Eng.) European Business Culture
Offering Dept	Transcontinental International Master Program
Course Type	Required	Credits	3	Teacher	Undefined
Department	Transcontinental International Master Program/Graduate	Language	English	Semester	2024-FALL
Course Description	Language Issues / Effects of Globalization on Intercultural Business Communication / Basis Concepts of Culture and Communication, Relevant Paradigms of Intercultural Management Studies / Perception and Stereotypes (and their impact on ic business) / Communicative as Cultural Styles / Marketing Across Cultures / Intercultural Team Dynamics & Virtual Cooperation / Motivating and Leading Across Cultures / Negotiating Across Cultures and Intercultural Conflict Management / Intercultural Competence (incl. Developmental Models; Cultural Intelligence) / Adaptational Processes, Culture Stress and Culture Shock.
Prerequisites				self-directed learning in the course	N

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
At the end of this the course students are able to: • demonstrate awareness of and sensitivity towards the specific dynamics of intercultural (business) situations as they develop an ethical approach to cultural dilemmas and support an ethically responsible position; • apply basic concepts and models to describe culture and communication analytically in situations of intercultural business communication; examine oral and written business texts or dialogue, detecting recurring patterns and handle them in a culture-sensitive way; display empathy and take culture-bound aspects of the situation into account; identify and assess the ways in which intercultural difficulties arise in communication and implement adequate, culture-sensitive handling strategies in international business; in order to later elaborate own strategies and mutually satisfactory behavior when working internationally.			Other topic Discussion/Production Discussion Lecturing	Written Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Organisational Issues + Intro to the class; Homework: Self Assessment 1 (background and previous knowledge; learning goals and perspectives); Assignment 1: Edfelt (Reading + Responding to questions) Week 2 Studying European Business Interaction: Paradigms: Self study: Reading: Cross Cultural Management Studies State of the Field in the Four Research Paradigms; Assignment 2: Writing 4 abstracts. Week 3 Group work on frameworks & paradigms of ic studies + debriefing; input on academic writing; Self study: Prep. Reading The Rakuten Case Week 4 Business Interaction and Language; Self Assessment: Mentimeter; Assignment: Business Communication and Language (based on the Rakuten Case Study) Week 5 Intercultural Adaptation (Culture Stress / Chock and Adaptation); Barnga (simulation game) for self- awareness; You drive me crazy as cases Week 6 Europe in the Global Context; Convergence / Divergence Hypothesis; Self study: IKEA Case Study Week 7 Swedish Business Culture; Visit from a practitioner (Group work: Preparing questions to the expert); Assignment: ‘Glocalisation’ Week 8 Persuading Across Cultures; nvc (Hape Kaerkeling); facial expression; attribution / stereotypes; Week 9 Communicative Styles: Mini-Cases: Kara Williams & Jorge Da Silva; Negotiation (Cases) + negotiation styles; Assignment: Persuading Week 10 Conflict Management Across Cultures; Self-Assessments (Mentimeter); Conflict Handling Orientations; Conflict Styles (Hammer) Week 11 Conflict Management Across Cultures: Role Play as application in class. Assignment: Managing Conflict in ic Business Week 12 IC Competence Development: Self Assessment: IC Competence Tests (questionaires); CQ Test (Early/Ang/Soon) Week 13 Developing IC Competence: Models + Methods; Assignment: IC Competence Development Week 14 Visit from a Practitioner on Leading Intercultural Virtual Teams; focus on Eastern Europe; Facilitated Exchange on Experience with the practitioner; (Leading & Motivating; Building IC Teams) Week 15 Visit from a Practitioner on Leading Intercultural Virtual Teams; focus on Eastern Europe; Facilitated Exchange on Experience with the practitioner; (Leading & Motivating; Building IC Teams) Week 16 Submission of Term Paper Week 17 Submission of Term Paper Week 18 Submission of Term Paper
Evaluation
Presentation
Textbook & other References
Barmeyer, Christoph & Peter Franklin: Intercultural Management. A Case-Based Approach to Achieving Complementarity and Synergy. New York: Palgrave Module title: European Business Cultures Macmillan. 2016. Edfelt, Ralph B.: Global Comparative Management. A Functional Approach. Los Angeles: Sage. (latest edition) Shuang Liu, Zala Volcic & Cindy Gallois: Introducing Intercultural Communication. Global Cultures and Contexts. Los Angeles: Sage. (latest edition).
Teaching Aids & Teacher's Website
As above
Office Hours
By appointment
Sustainable Development Goals, SDGs(Link URL)
include experience courses：N

Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day：None	Printed Date, year/month/day：2025 / 10 / 27
The second-hand book website：http://www.myub.com.tw/