NCHU Course Outline

Course Name	(中) 農業旅遊概論(2070)
	(Eng.) Introduction to Agritourism
Offering Dept	International Bachelor Program in Agribusiness
Course Type	Required	Credits	3	Teacher	HSIEH CHI MING
Department	International Bachelor Program in Agribusiness/Undergraduate	Language	English	Semester	2024-FALL
Course Description	This course introduces the concepts, definitions, and examples in the agricultural tourism sector and its business model. Emphases are on exploring the practical implications by visiting several agritourism farms in Central Taiwan, and assessing the sustainability of agritourism through integrative visiting and discussion. In additional to gaining the fundamental knowledge of agritourism sectors, students are expected to learn the principles and skills of “tour design and planning of agritourism”, and “interpretation with agritourism activities.” ※Benefit and extend to courses “Graduation Special Topics” and “Agroecotourism”
Prerequisites				self-directed learning in the course	N

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
Students gain opportunities to understand agricultural tourism from the industrial perspective through fieldtrips; learn how to design and plan a rural tour; learn how to proposal an interpretative program, and delivery an effective interpretation; and learn the agribusiness model in the context of agritourism industry.	1. Basic knowledge and skills in sustainable agriculture 2.Basic knowledge and skills in agribusiness 3.Awareness of international situations and global service 4.Using English as the means for communication 5.Service-orientated entrepreneurship	16 14 19 27 24	topic Discussion/Production Visit Discussion Lecturing	Quiz Assignment Oral Presentation Attendance Written Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Intro. Syllabus (Selection of class leader/representative) Week 2 Holiday (Mid-Autumn Festival) Week 3 Self-directed learning (學生自主學習) Week 4 Introduction of agritourism in Taiwan + Business Model Week 5 Field trip 1: WenShan Farm (To confirm) Or Demand and supply side of the agritourism: Case studies of leisure farms in Taiwan Week 6 Effects of the Agritourism to agriculture, agribusiness and tourism development (Sustainability game in flipped classroom) (To confirm) Week 7 Concepts of service quality (SQ), and service evaluation of agritourism Sustainable development (sustainability) of Agritourism Week 8 Agricultural product development with creative thinking Week 9 Mid-term paper: Group Assignment I (paper) due by Midnight on 11/9 Week 10 Field trip 2: Magical Mushrooms Tribes (To confirm) Week 11 Tour design and planning of agritourism (I) (12:30-14:00) at 2nd Computer lab Week 12 Tour design and planning of agritourism (II) (12:30-14:00) at 2nd Computer lab Week 13 Planning of Interpretation with agritourism activities and tours (I) Interpretation workbook Week 14 Planning of Interpretation with agritourism activities and tours (II) Interpretation workbook Week 15 Planning of Interpretation with agritourism activities and tours (III) Interpretation workbook Week 16 Final presentation (Including Interpretation) Week 17 Final project presentation or Self-directed learning (學生自主學習) Week 18 Final project presentation or Self-directed learning (學生自主學習)
Evaluation
In-class participation and engagement: 15% Group Assignment I (paper): 30% Group Assignment II (paper + presentation): 40% Self and peer evaluation: 15%
Textbook & other References
Text book /key reading: 1.Hall, D. R., & Kirkpatrick, I. (Eds.). (2005). Rural tourism and sustainable business (Vol. 26). Channel view publications. (Electronic book) 2.Torres, R. M., & Momsen, J. H. (Eds.). (2011). Tourism and Agriculture: New Geographies of consumption, production and rural restructuring. Taylor & Francis. (Electronic book) 3.Sidali, K. L., Spiller, A., & Schulze, B. (Eds.). (2011). Food, Agri-culture and Tourism: Linking Local Gastronomy and Rural Tourism: Interdisciplinary Perspectives. Springer Science & Business Media. (Electronic book) 4.George, E. W., Mair, H., & Reid, D. G. (2009). Rural tourism development: Localism and cultural change (Vol. 17). Channel View Publications. (Electronic book) Additional References (Or to be provided in class): Chen, C-L. (2012). Introduction of Leisure Farm. Taipei. Chuan Hwa Book Co.
Teaching Aids & Teacher's Website
Office Hours
Fri 1400-1700
Sustainable Development Goals, SDGs
03.Good Health and Well-Being   09.Industry, Innovation and Infrastructure   12.Responsible Consumption   17.Partnerships for the Goals include experience courses：N

Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day：2024/09/10 00:31:48	Printed Date, year/month/day：2024 / 11 / 21
The second-hand book website：http://www.myub.com.tw/