NCHU Course Outline
Course Name (中) 策略管理(3026)
(Eng.) Strategic Management
Offering Dept Department of Business Administration
Course Type Required Credits 3 Teacher WAN KWO FENG
Department Department of Business Administration/Undergraduate Language 中/英文 Semester 2026-SPRING
Course Description The course provides an integrative course in strategic management, which develops students’ understanding and skills for assessing the environment, the organization’s management and strategic direction. The course is structured to facilitate interactive learning: students are expected to learn to communicate and present their ideas in the small group and the class settings.
Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
The course will help students to develop knowledge and skills to apply relevant tools and approaches of strategic management.
1.Independent Thinking
2.Professional Knowledge with Applications
4.English Proficiency
5.Global Awareness
7.Expression and Communication
40
30
10
10
10
Exercises
Discussion
Lecturing
Written Presentation
Attendance
Oral Presentation
Assignment
Quiz
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction
Week 2 Holiday
Week 3 The concept of strategy; Goals, values and performance
Week 4 Industry Structure and Analysis
Week 5 Further topics in industry analysis
Week 6 Resources and capabilities
Week 7 Holiday
Week 8 Mid-term exam
Week 9 Stakeholder analysis/case activity; Organizational Structure and Management System
Week 10 Competitive Advantage
Week 11 Corporate strategy – vertical integration and the scope of the firm
Week 12 Global strategy and Multinational Corporation Diversification
Managing the multi-business firm; Mergers, Acquisitions and Alliance
Week 13 Team presentation I
Week 14 Team presentation II
Week 15 Holiday
Week 16 Final Exam Self-study (I) - revision and discussion on team project report Self-study (II) - revision and discussion on team project report
self-directed
learning
Evaluation
Class participation and discussion: 20%
Group exercise and case study presentation: 20%
Mid-term exam: 30%
Final exam: 30%
Textbook & other References
Grant, R. M. (2021). Contemporary Strategy Analysis, 11th Ed. Wiley
Teaching Aids & Teacher's Website

Office Hours
Thursday 5-7 PM
Sustainable Development Goals, SDGs(Link URL)
09.Industry, Innovation and Infrastructure   17.Partnerships for the Goalsinclude experience courses：N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day：None Printed Date, year/month/day：2026 / 1 / 09
The second-hand book website：http://www.myub.com.tw/