NCHU Course Outline
Course Name (中) 技術與創新策略(6103)
(Eng.) Technology and Innovation Strategy
Offering Dept Department of Business Administration
Course Type Elective Credits 3 Teacher WAN KWO FENG
Department Department of Business Administration/Graduate Language English Semester 2026-FALL
Course Description Innovation has been central to firms’ long-term success and competitiveness. However, the inherent uncertainty and complexity of innovation suggests that strategies of innovation would require an integrated understanding and approach from technologies, markets, and organization

Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
The objective of this course is to understand the theoretical concepts and tools of technological innovation and strategies, and learn to apply them to related issues in business organizations and industries.
1.Critical Thinking
2.Global Awareness
4.Innovation
6.Independent Problem-Solving
25
25
25
25
Discussion
Lecturing
topic Discussion/Production
Visit
Exercises
Written Presentation
Attendance
Oral Presentation
Assignment
Study Outcome
Quiz
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction
Week 2 Lecture 1: Typologies of Innovation & Disruptive Dynamics
Week 3 Lecture 2: Design Thinking & Sources of Innovation
Week 4 AI Workshop 1: Multimodal AI for Innovation Prototyping
Week 5 AI Workshop follow-up sessions: team prototype presentation and peer review
Week 6 AI Workshop 2: AI-Assisted Testing for Evidence-Driven Prototype Refinement
Week 7 Lecture 3: Innovation Diffusion, S curves & Tech Trajectories
Week 8 Mid-term quiz (multiple choice questions+ 1 essay question) and discussion
Week 9 Guest lecture: Market Research in the Age of AI: Foundations, Insights, and Critical Judgment
Week 10 Lecture 4: Innovating Beyond the Firm: Open Innovation, Networks, and Ecosystems
Week 11 Lecture 5: Profiting from Innovation: Business Models, Commercialization, and Value Capture
Week 12 Team AI Workshop project presentation and final pitch
Week 13 Individual analysis report presentation and peer critique – I
Week 14 Individual analysis report presentation and peer critique – II
Week 15 Final quiz (multiple choice questions+ 2 essay question) and discussion
Week 16 TSMC innovation museum VISIT (TBD)
self-directed
learning
   02.Viewing multimedia materials related to industry and academia.
   03.Preparing presentations or reports related to industry and academia.

Evaluation
20%: Individual analysis report and presentation
20%: Team Project deliverables (process deliverables, prototypes, and final pitch).
30%: Mid-term and final quizzes
20%: Class discussion, participation, and assignments
10%: Attendance
Textbook & other References
Managing Innovation: Integrating Technological, Market and Organizational Change, 7th Edition. Wiley
Tidd and Bessant 2021
Teaching Aids & Teacher's Website

Office Hours
Tuesday 5-7 pm (by appointment)
Sustainable Development Goals, SDGs(Link URL)
include experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:2026/07/22 15:22:21 Printed Date, year/month/day:2026 / 8 / 18
The second-hand book website:http://www.myub.com.tw/