NCHU Course Outline

Course Name	(中) 新產品開發與管理(6020)
	(Eng.) New Product Development and Management
Offering Dept	Graduate Institute of Technology Management
Course Type	Required	Credits	3	Teacher	WANG, JUITE
Department	Graduate Institute of Technology Management/Graduate	Language	English	Semester	2025-SPRING
Course Description	This course is in new product management, emphasizing the role of products in a firm's ability to achieve competitive advantage. The course provides students with a better understanding of the new-product development and product innovation from the marketing perspective, while also highlighting the inherent risks and different strategies for overcoming them. A combination of lectures and cases is used to help students better understanding the concept of new product management.
Prerequisites				self-directed learning in the course	Y

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
Students should be able to:(1) understand the principles and practices of the new product development (NPD) from idea creation to launch, (2) analyze and improve the fuzzy front end of NPD projects, and (3) apply methods and tools used for developing innovative product concepts and managing NPD projects.			topic Discussion/Production Exercises Discussion Lecturing	Written Presentation Attendance Oral Presentation Assignment
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Course overview Week 2 Introduction to hi­-tech industries Week 3 NPD best practice framework HBS Case: We’ve Got Rhythm! Medtronic Corp.’s Cardiac Pacemaker Business Week 4 New product development process Week 5 HBS Case: Flextronics International, Ltd Week 6 Front­ loading problem solving Week 7 Opportunity identification Week 8 Understanding high-­tech customers Week 9 Design thinking and HBS Case: IDEO Week 10 Other market research methods: Lead users, conjoint analysis, etc. Week 11 Product concept development Week 12 HBS Case: Predicting Consumer Tastes with Big Data at Gap Week 13 Research paper presentation Week 14 Research paper presentation Week 15 Research paper presentation Week 16 Research paper presentation Week 17 Term project report Week 18 Term project report
Evaluation
Participation in discussion and activities (At least 3 times Q/A) 30% HBS Cases (assignments and Q/A in the class) 30% Research paper presentation (one assigned paper and one self-selected paper) 30% Attendance 10% Plagiarism: It is unacceptable to copy and pass off as one’s own the ideas or words of another without properly crediting the source. If you use AI tools for your homework, please give the proper credit for all information from those sources.
Textbook & other References
Mohr, J., Sengupta, S. and Slater, S., 2010, Marketing of High-Technology Products and Innovations, 3rd edition, Prentice-Hall. Merle Crawford and Anthony Di Benedetto (2011), New Products Management, 11th Edition, McGraw-Hill Irwin. Terwiesch, C. and Ulrich, K.T., 2009, Innovation Tournament, Harvard Business Press. Ulrich, K.T. and Eppinger, S.D., 2007, Product Design and Development, 4rd edition, McGraw-Hill (U&E). Thomke, S.H., 2007, Managing Product and Service Development: Text and Cases, McGraw-Hill. Selected journal articles: Journal of Product Innovation Management, Technovation, Journal of Engineering and Technology Management, IEEE Transactions on Engineering Management, Research-Technology Management, R&D Management, Technology Forecasting and Social Change, etc. Other required teaching materials will put on the ilearning
Teaching Aids & Teacher's Website
i-Learning
Office Hours
WED: 14:00-15:00 PM
Sustainable Development Goals, SDGs
04.Quality Education   09.Industry, Innovation and Infrastructure include experience courses：N

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Update Date, year/month/day：None	Printed Date, year/month/day：2025 / 1 / 22
The second-hand book website：http://www.myub.com.tw/