NCHU Course Outline
Course Name (中) 媒體識讀(0634)
(Eng.) Media Literacy
Offering Dept General Education Center
Course Type Required Credits 2 Teacher Ming Chih Tsai
Department General Language Chinese Semester 2025-FALL
Course Description 從媒體識讀基礎談起,進而延伸至媒體產製的過程、媒體文本的解讀、意義型態的出現和行動閱聽人的主體判斷等,逐步深化。
Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
使學生能夠瞭解大眾媒介背後的運作機制,學習深層觀察與反思媒介傳遞的訊息,以及洞察大眾媒介對日常生活之影響,培養自身成為一位耳聰目明兼具反思能力的閱聽人與現代公民,進而促進日常媒體消費時,自身與周遭人士的媒體知能實踐。
1.Humanitarian Training
3.Communication Skills
6.Social Care
35
30
35
Discussion
Lecturing
Oral Presentation
Quiz
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 導論
Week 2 媒體識讀的基本理念與教學實踐
Week 3 傳播科技與人類生活的省思
Week 4 閱讀人的傳播權
Week 5 媒體產業結構與市場競爭
Week 6 電影
數位環境的電視劇產製
Week 7 閱讀大眾的新聞入門
消費大眾的廣告入門
Week 8 電視連續劇的文本解讀
Week 9 期中考
Week 10 解讀媒體的性別意涵
Week 11 年齡種族階級與媒體再現
Week 12 另類媒體實踐
期末報告與研討
Week 13 期末報告與研討
Week 14 期末報告與研討
Week 15 期末報告與研討
Week 16 期末報告與研討
self-directed
learning
   02.Viewing multimedia materials related to industry and academia.
   03.Preparing presentations or reports related to industry and academia.

Evaluation
出席10%;期中考40%:期末報告50%
Textbook & other References
1. 成露茜、羅曉南(2020)。《批判的媒體識讀》(第三版)(主要教科書),正中。
2. 張錦華,黃浩榮(2001)。《監督媒體DIY》,法蘭克福。
3. 吳翠珍、陳世敏(2007)。《媒體素養教育》。巨流。
4. 張宏源(2001)。《媒體識讀:如何成為新世紀優質閱聽人》,亞太。
5. 康照祥(2005)。《媒體識讀》,揚智。
Teaching Aids & Teacher's Website
成露茜、羅曉南(2020)。《批判的媒體識讀》(第三版),正中。
Office Hours
上課時間
Sustainable Development Goals, SDGs(Link URL)
03.Good Health and Well-Being   05.Gender Equality   10.Reduced Inequalities   13.Climate Actioninclude experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:2025/12/02 14:18:54 Printed Date, year/month/day:2025 / 12 / 14
The second-hand book website:http://www.myub.com.tw/