NCHU Course Outline
Course Name (中) 創新管理(3056)
(Eng.) Innovation Management
Offering Dept Department of Business Administration
Course Type Elective Credits 3 Teacher WAN KWO FENG
Department Department of Business Administration/Undergraduate Language English Semester 2025-FALL
Course Description Innovation has been central to firms’ long-term success and competitiveness. However, the inherent uncertainty and complexity of innovation suggests that the management of innovation would require a different set of knowledge and skills from those of business administration.

The management of innovation is interdisciplinary. This course aims to provide an integrative approach - integrating the strategy and management of market, technological and organizational change.
Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
This course aims to equip students with the knowledge to understand and the skills to manage innovation at the operational and strategic levels.
1.Independent Thinking
2.Professional Knowledge with Applications
3.Creativity
4.English Proficiency
5.Global Awareness
7.Expression and Communication
30
20
10
10
10
20
topic Discussion/Production
Visit
Exercises
Discussion
Lecturing
Written Presentation
Attendance
Oral Presentation
Assignment
Study Outcome
Quiz
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction
Week 2 Lecture 1: Innovation Types & Disruptive innovation
Week 3 AI WORKSHOP 1 : AI agent build- up for team collaboration + opportunity discovery
Week 4 Lecture 2: Sources of innovation & design thinking
Week 5 AI Workshop 2: Enhancing ideation with AI agent + low-fidelity prototyping tools
Week 6 Lecture 3: Diffusion of innovation & S-curve
Week 7 AI Workshop 3: Vibe coding prototype I
Week 8 Mid-term quiz (multiple choice questions+ 1 essay question) and discussion
Week 9 AI Workshop 4: Vibe coding prototype II + initial debugging & validation
Week 10 Lecture 4:Profit from Innovation (PFI) framework
Week 11 AI Workshop 5(Optional) or team interview meeting: project discussion (each team)
Week 12 Lecture 5: Lecture 5: Platform ecosystems and AI governance
Week 13 Team project presentation, final pitch, and peer critique – I
Week 14 Team project presentation, final pitch, and peer critique – II
Week 15 Final quiz (multiple choice questions+ 2 essay question) and discussion
Week 16 TSMC innovation museum VISIT
self-directed
learning
   02.Viewing multimedia materials related to industry and academia.
   03.Preparing presentations or reports related to industry and academia.

Evaluation
40%: Project deliverables (process deliverables, prototypes, and final pitch).
20%: Mid-term and final quizzes
20%: Hands- on exercises and participation
20%: Peer/teamwork contribution and homework
Textbook & other References
Managing Innovation: Integrating Technological, Market and Organizational Change, 7th Edition. Wiley
Tidd and Bessant 2021

Teaching Aids & Teacher's Website

Office Hours
Tuesday 5-7 pm (by appointment)
Sustainable Development Goals, SDGs(Link URL)
09.Industry, Innovation and Infrastructure   11.Sustainable Cities and Communities   17.Partnerships for the Goalsinclude experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:2025/07/20 15:57:47 Printed Date, year/month/day:2025 / 8 / 19
The second-hand book website:http://www.myub.com.tw/