NCHU Course Outline

Course Name	(中) 農企業經營管理(2122)
Course Name	(Eng.) Agribusiness Management
Offering Dept	International Bachelor Program in Agribusiness
Course Type	Required	Credits	3	Teacher	YANG SHANG-HO
Department	International Bachelor Program in Agribusiness/Undergraduate	Language	English	Semester	2026-SPRING
Course Description	Agribusiness Management focuses on strategic management decision-making tools and problem-solving techniques required by agribusiness managers. The learning environment will be enhanced by case studies, other analyses, and out-of-class assignments that use examples from the food and fiber value chain. A group project will provide students with an opportunity for a first-hand experience doing economic, marketing, financial, and strategic analysis of an actual agribusiness situation. Students should have completed Principles of Economics I and II as course prerequisites. If you are sophomore student and didn't meet the requirements, you may drop the class. If you have any question to add this course, please send me an e-mail: bruce.yang@nchu.edu.tw This semester is unique, since Professor Yang received a grant that he will bring 10-12 Taiwanese students to visit Michigan State University for learning Agricultural Extension system in the U.S. from April 25 to May 2. The seats are limited; if you are interested, please fill out the application link at below. (This opportunity is not related to this course, but it will be an extra learning for students. Further, flight tickets, hotel, and transportation from the airport to MSU are covered. Please fill out your application at below link by March 6: https://forms.gle/bRXUDNZkdoS3cwGY6
Prerequisites	經濟學原理(一),經濟學原理(二)			self-directed learning in the course	Y

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The overall goal of this course is to help prepare you for a transition to a management or marketing career emphasizing decision making, communication, leadership, and teamwork. Toward that end, the objectives of this course are to:

A. integrate and apply your knowledge of economics, agricultural economics, management, marketing, finance/accounting and decision analysis.
B. teach you to formulate, analyze, select, implement and justify a particular management strategy.
C. increase your knowledge of the depth and complexity of the global food and fiber system.
D. enhance your business communication skills (written and oral).

2.Basic knowledge and skills in agribusiness

4.Using English as the means for communication

5.Service-orientated entrepreneurship

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Week	Course Content
Week 1	2/27 National Holiday Course Introduction will be provided in week 2.
Week 2	3/6 How to analyze a case study; First unit: Applying Microeconomics to the Firm ＜B＞＜font color=”red”＞Prof. Yang is hosting a Japanese group, so this week will provide a recorded lecture in the iLearning system. ＜/font＞＜/B＞
Week 3	3/13 Economics of Scope ＜B＞＜font color=”red”＞1st Discussion about the Agribusiness Project. ＜/font＞＜/B＞
Week 4	3/20 Horizontal and Vertical Integration ＜B＞＜font color=”red”＞2nd Discussion about the Agribusiness Project. ＜/font＞＜/B＞
Week 5	3/27 Competitors and Competition ＜B＞Introduction of Egg Industry in Taiwan＜/B＞
Week 6	4/3 National Holiday (Self-Directed Learning in preparing Case Study Discussion)
Week 7	4/10 ＜B＞＜font color=”red”＞Nest Fresh Eggs Case Study＜/font＞＜/B＞＜B＞Students should not skip the Discussion day＜/B＞
Week 8	4/17 Second unit: Financial Decision Making ＜B＞＜font color=”red”＞3rd Discussion about the Agribusiness Project. ＜/font＞＜/B＞
Week 9	4/24 Mid-term Presentation
Week 10	5/1 National Holiday (Self-Directed Learning in preparing Case Study Discussion)
Week 11	5/8 ＜B＞＜font color=”red”＞Deans Foods Case Study＜/font＞＜/B＞＜B＞Students should not skip the Discussion day＜/B＞
Week 12	5/15 Third unit: Industry Analysis
Week 13	5/22 Fourth unit: Value Chains and Competition
Week 14	5/29 ＜B＞Community Supported Agriculture＜/B＞＜B＞The Fruit Industry in Thailand and Viet Nam＜/B＞
Week 15	6/5 Fifth unit: Building and Sustaining Competitive Advantage
Week 16	6/12 Final week (Oral Reports)
self-directed learning	03.Preparing presentations or reports related to industry and academia. 06.Participation in field trips and outdoor instructional activities at other NCHU campuses or branches, including experimental forests or test sites.

Evaluation

Pre-Memos 20%
Discussion 20%
Proposal Presentation 15%
Oral reports 15%
Written reports 10%
Attendance 20%

Textbook & other References

- Kay, R.D., W.M. Edwards, and P.A. Duffy. 2016. Farm Management. McGraw-Hill Education, New York.
- Besanko, D., D. Dranove, M. Shanley and S. Schaefer. Economics of Strategy. 5th Edition. New York, NY: John Wiley and Sons, Inc., 2010.
Students need to purchase and prepare Harvard Business School Cases as following:
- Nest Fresh Eggs (A), Number 9-806-056, Revised October 2006
- Dean Foods: The Next Chapter, Number 9-901-007, November 2000

Teaching Aids & Teacher's Website

iLearning

Office Hours

By appointment.

Sustainable Development Goals, SDGs(Link URL)

09.Industry, Innovation and Infrastructure 11.Sustainable Cities and Communities

include experience courses：N

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Update Date, year/month/day：2026/02/05 11:56:02	Printed Date, year/month/day：2026 / 3 / 10
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