NCHU Course Outline

Course Name	(中) 農企業經營管理(2122)
	(Eng.) Agribusiness Management
Offering Dept	International Bachelor Program in Agribusiness
Course Type	Required	Credits	3	Teacher	YANG SHANG-HO
Department	International Bachelor Program in Agribusiness/Undergraduate	Language	English	Semester	2025-SPRING
Course Description	Agribusiness Management focuses on strategic management decision making tools and problem solving techniques required by agribusiness managers. The learning environment will be accentuated by the use of case studies, other analyses and out-of-class assignments using examples in the food and fiber value chain. A group project will provide students with an opportunity for a first-hand experience doing economic, marketing, and financial, and strategic analysis of an actual agribusiness situation. Students should have completed Principles of Economics I and II as course prerequisites. If you are sophomore student and didn't meet the requirements, you may drop the class. If you have any question to add this course, please send me an e-mail: bruce.yang@nchu.edu.tw
Prerequisites	經濟學原理(一),經濟學原理(二)			self-directed learning in the course	N

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
The overall goal of this course is to help prepare you for a transition to a management or marketing career emphasizing decision making, communication, leadership, and teamwork. Toward that end, the objectives of this course are to: A. integrate and apply your knowledge of economics, agricultural economics, management, marketing, finance/accounting and decision analysis. B. teach you to formulate, analyze, select, implement and justify a particular management strategy. C. increase your knowledge of the depth and complexity of the global food and fiber system. D. enhance your business communication skills (written and oral).	2.Basic knowledge and skills in agribusiness 4.Using English as the means for communication 5.Service-orientated entrepreneurship	60 20 20	Discussion Exercises topic Discussion/Production Lecturing	Assignment Oral Presentation Written Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Course Introduction Week 2 How to analyze case study First unit: Applying Microeconomics to the Firm Week 3 Economics of Scope Week 4 Horizontal and Vertical Integration Week 5 Nest Fresh Eggs Case Study Week 6 Egg Industry in Taiwan Week 7 Competitors and Competition Week 8 Second unit: Financial Decision Making Week 9 Mid-term Presentation Week 10 Third unit: Industry Analysis Week 11 Deans Foods Case Study Week 12 Community Supported Agriculture Week 13 Fourth unit: Value Chains and Competition Week 14 The Fruit Industry in Thailand and Viet Nam Week 15 Fifth unit: Building and Sustaining Competitive Advantage Week 16 National Holiday Week 17 Oral Reports Week 18 Turn in the final written report
Evaluation
Pre-Memos 12% Discussion 10% Short case Report 18% Proposal Presentation 15% Oral reports 20% Written reports 15% Exercises 10%
Textbook & other References
- Kay, R.D., W.M. Edwards, and P.A. Duffy. 2016. Farm Management. McGraw-Hill Education, New York. - Besanko, D., D. Dranove, M. Shanley and S. Schaefer. Economics of Strategy. 5th Edition. New York, NY: John Wiley and Sons, Inc., 2010. Students need to purchase and prepare Harvard Business School Cases as following: - Nest Fresh Eggs (A), Number 9-806-056, Revised October 2006 - Dean Foods: The Next Chapter, Number 9-901-007, November 2000
Teaching Aids & Teacher's Website
iLearning
Office Hours
By appointment.
Sustainable Development Goals, SDGs
include experience courses：N

Please respect the intellectual property rights and use the materials legally.Please repsect gender equality.
Update Date, year/month/day：None	Printed Date, year/month/day：2025 / 1 / 22
The second-hand book website：http://www.myub.com.tw/