| 週次 |
授課內容 |
| 第1週 |
2/22（四）-Week 1 Understand the essence of marketing |
| 第2週 |
2/29（四）-Week 2 The importance of value creation and customer relationship |
| 第3週 |
3/07（四）-Week 3 Formulate strategic planning and marketing strategies |
| 第4週 |
3/14（四）-Week 4 Executive marketing research |
| 第5週 |
3/21（四）-Week 5 Analysis of consumer behavior |
| 第6週 |
3/28（四）-Week 6 Market Segmentation, Target Market and Positioning |
| 第7週 |
4/4（四）-Week 7 No class （Holiday） |
| 第8週 |
4/11（四）-Week 8 Idea presentation |
| 第9週 |
4/18（四）-Week 9 Product Management and New Product Launches |
| 第10週 |
4/25（四）-Week 10 Midterm exam |
| 第11週 |
5/02（四）-Week 11 Development Service and Experience Marketing |
| 第12週 |
5/09（四）-Week 12 Construct Marketing Channel |
| 第13週 |
5/16（四）-Week 13 Manage retail, wholesale and logistics |
| 第14週 |
5/23（四）-Week 14 Final presentation-1 |
| 第15週 |
5/30（四）-Week 15 Final presentation-2 |
| 第16週 |
6/6（四）-Week 16 Final exam |
| 第17週 |
6/13（四）-Week 17 Independent study (Assignment) |
| 第18週 |
6/20（四）-Week 18 Independent study (Assignment) |