國立中興大學教學大綱
課程名稱 (中) 商用英語溝通(0947)
(Eng.) Business Communication Skills
開課單位 語言中心
課程類別 選修 學分 2 授課教師 陳昭蓉
選課單位 不限系所 授課使用語言 中/英文 英文/EMI 開課學期 1122
課程簡述 This course aims to reinforce students’ business English abilities through a series of discussions and case studies, in which students will strengthen their business English capacity by means of approaching diverse topics in the corporate world. Students are expected to develop proficiency and practical communicative skills in targeted main issues and case studies, thematic interviews and presentations related to recent trends in business.
先修課程名稱
課程含自主學習 N
課程與核心能力關聯配比(%) 課程目標之教學方法與評量方法
課程目標 核心能力 配比(%) 教學方法 評量方法
This course aims to reinforce students’ business English abilities through a series of discussions and case studies, in which students will strengthen their business English capacity by means of approaching diverse topics in the corporate world. Students are expected to develop proficiency and practical communicative skills in targeted main issues and case studies, thematic interviews and presentations related to recent trends in business.
1.外語能力
2.溝通與表達能力
3.國際化能力
4.文化素養
40
30
20
10
授課內容(單元名稱與內容、習作/每週授課、考試進度-共18週)
週次 授課內容
第1週 Course Introduction
第2週 Unit 7 Cultures
【 Reading】: Culture Shock
【 Case Study】: Business culture briefing: Prepare a talk on business culture
【 Skills】: Social English
第3週 Unit 7 Cultures
【 Reading】: Culture Shock
【 Case Study】: Business culture briefing: Prepare a talk on business culture
【 Skills】: Social English
第4週 Unit 7 Cultures
【 Reading】: Culture Shock
【 Case Study】: Business culture briefing: Prepare a talk on business culture
【 Skills】: Social English
第5週 Unit 8: Human Resources
【 Reading】: Women at work
【 Case Study】: Fast Fitness: Find a new manager for a health club chain
【 Skills】: Getting Information on the telephone
第6週 Unit 8: Human Resources
【 Reading】: Women at work
【 Case Study】: Fast Fitness: Find a new manager for a health club chain
【 Skills】: Getting Information on the telephone
第7週 Unit 8: Human Resources
【 Reading】: Women at work
【 Case Study】: Fast Fitness: Find a new manager for a health club chain
【 Skills】: Getting Information on the telephone
第8週 Unit 9: International Markets
【 Reading】: Trade between China and the US
【 Case Study】: Pampas Leather Company: Negotiate a deal on leather goods
【 Skills】: Negotiating
第9週 Midterm Presentation
第10週 Unit 9: International Markets
【 Reading】: Trade between China and the US
【 Case Study】: Pampas Leather Company: Negotiate a deal on leather goods
【 Skills】: Negotiating
第11週 Unit 10: Ethics
【 Reading】: The Ethics of resume writing
【 Case Study】: Principles or Profits? Debate some ethical dilemmas facing a drugs company
【 Skills】: Considering options
第12週 Unit 10: Ethics
【 Reading】: The Ethics of resume writing
【 Case Study】: Principles or Profits? Debate some ethical dilemmas facing a drugs company
【 Skills】: Considering options
第13週 Unit 11: Leadership
【 Reading】: Leading L’Oreal (Financial Times)
【 Case Study】: Lina Sports: Decide on the best leader for a troubled sportswear manufacturer
【 Skills】: Presenting
第14週 Unit 11: Leadership
【 Reading】: Leading L’Oreal (Financial Times)
【 Case Study】: Lina Sports: Decide on the best leader for a troubled sportswear manufacturer
【 Skills】: Presenting
第15週 Unit 11 Leadership
【 Reading 】: Leading L’Oreal (Financial Times)
【 Case Study】: Lina Sports: Decide on the best leader for a troubled sportswear manufacturer
【 Skills】: Presenting
第16週 Unit 12
【 Reading】: Head to head competition (Daily Telegraph)
【 Case Study】: Fashion House: Negotiate new contracts with suppliers
【 Skills】: Negotiating
第17週 Unit 12
【 Reading】: Head to head competition (Daily Telegraph)
【 Case Study】: Fashion House: Negotiate new contracts with suppliers
【 Skills】: Negotiating
第18週 Final Presentation
學習評量方式
Participation: 30% Midterm Presentation: 35% Final Presentation: 35%
教科書&參考書目(書名、作者、書局、代理商、說明)
Market Leader Intermediate: Business English Course Book (Book 2)
by David Cotton, David Falvey, Simon Kent
Person Publishing Group
ISBN:9781292126111
課程教材(教師個人網址請列在本校內之網址)

課程輔導時間
10:00~12:00 Thursday (by appointment)
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更新日期 西元年/月/日:2024/01/29 10:47:32 列印日期 西元年/月/日:2024 / 5 / 04
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