國立中興大學教學大綱

課程名稱	(中) 農企業經營管理(2122)
	(Eng.) Agribusiness Management
開課單位	國農企學程
課程類別	必修	學分	3	授課教師	楊上禾
選課單位	國農企學程 / 學士班	授課使用語言	英文	英文/EMI	Y	開課學期	1122
課程簡述	Agribusiness Management focuses on strategic management decision making tools and problem solving techniques required by agribusiness managers. The learning environment will be accentuated by the use of case studies, other analyses and out-of-class assignments using examples in the food and fiber value chain. A group project will provide students with an opportunity for a first-hand experience doing economic, marketing, and financial, and strategic analysis of an actual agribusiness situation. Students should have completed Principles of Economics I and II as course prerequisites. If you are sophomore student and didn't meet the requirements, you may drop the class. If you have any question to add this course, please send me an e-mail: bruce.yang@nchu.edu.tw
先修課程名稱	經濟學原理(一),經濟學原理(二)					課程含自主學習	N

課程與核心能力關聯配比(%)

課程目標之教學方法與評量方法

課程目標

核心能力

配比(%)

教學方法

評量方法

The overall goal of this course is to help prepare you for a transition to a management or marketing career emphasizing decision making, communication, leadership, and teamwork. Toward that end, the objectives of this course are to:

A. integrate and apply your knowledge of economics, agricultural economics, management, marketing, finance/accounting and decision analysis.
B. teach you to formulate, analyze, select, implement and justify a particular management strategy.
C. increase your knowledge of the depth and complexity of the global food and fiber system.
D. enhance your business communication skills (written and oral).

2.農企業經營基本知識與技能 Basic knowledge and skills in agribusiness

4.使用英語文能力作溝通的工具語言 Using English as the means for communication

5.以服務為導向的企業精神 Service-orientated entrepreneurship

討論

習作

專題探討/製作

講授

作業

口頭報告

書面報告

授課內容(單元名稱與內容、習作/每週授課、考試進度-共18週)

週次	授課內容
第1週	Course Introduction
第2週	How to analyze case study First unit: Applying Microeconomics to the Firm
第3週	Economics of Scope
第4週	Horizontal and Vertical Integration
第5週	Nest Fresh Eggs Case Study
第6週	Egg Industry in Taiwan
第7週	Competitors and Competition
第8週	Second unit: Financial Decision Making
第9週	Mid-term Presentation
第10週	Third unit: Industry Analysis
第11週	Deans Foods Case Study
第12週	Community Supported Agriculture
第13週	Fourth unit: Value Chains and Competition
第14週	The Fruit Industry in Thailand and Viet Nam
第15週	Fifth unit: Building and Sustaining Competitive Advantage
第16週	National Holiday
第17週	Oral Reports
第18週	Turn in the final written report

學習評量方式

Pre-Memos 12%
Discussion 10%
Short case Report 18%
Proposal Presentation 15%
Oral reports 20%
Written reports 15%
Exercises 10%

教科書＆參考書目(書名、作者、書局、代理商、說明)

- Kay, R.D., W.M. Edwards, and P.A. Duffy. 2016. Farm Management. McGraw-Hill Education, New York.
- Besanko, D., D. Dranove, M. Shanley and S. Schaefer. Economics of Strategy. 5th Edition. New York, NY: John Wiley and Sons, Inc., 2010.
Students need to purchase and prepare Harvard Business School Cases as following:
- Nest Fresh Eggs (A), Number 9-806-056, Revised October 2006
- Dean Foods: The Next Chapter, Number 9-901-007, November 2000

課程教材（教師個人網址請列在本校內之網址）

iLearning

課程輔導時間

By appointment.

聯合國全球永續發展目標

提供體驗課程：N

請尊重智慧財產權及性別平等意識，不得非法影印他人著作。
更新日期西元年/月/日：無	列印日期西元年/月/日：2024 / 5 / 06
MyTB教科書訂購平台：http://www.mytb.com.tw/