國立中興大學教學大綱
課程名稱 (中) 飲食與文化(1902)
(Eng.) Food and Culture
開課單位 文學院
課程類別 必修 學分 1 授課教師 林耕安
選課單位 文學院 授課使用語言 英文 開課學期 1151
課程簡述 This course uses food as an academic lens to explore the intersection of globalization, capitalism, and local cultures, taking students on a historical and culinary journey across Japan and the United States. The course is divided into two core modules. The first half of the semester focuses on Japan, examining how high-end Western cuisine underwent popularization and localization (Localization & Glocalization) after Emperor Meiji lifted the millennium-long meat ban, ultimately integrating with the Japanese "soul of rice" to birth unique "Wafu Yoshoku" (Japanese-style Western food) such as Sukiyaki, Tonkatsu, and Naporitan pasta
. The second half shifts to the US in the 20th century, analyzing how fast-food giants and major food processors like McDonald's, KFC, and Pizza Hut built global fast-food empires and capitalist food cultures through Fordist assembly-line standardization, franchise systems, and extreme commercial marketing (e.g., cross-brand collaborations and children's toy tie-ins)
. Through this course, students will critically deconstruct the power dynamics, gender politics, and commercial logic behind daily food consumption.
先修課程名稱
課程與核心能力關聯配比(%) 課程目標之教學方法與評量方法
課程目標 核心能力 配比(%) 教學方法 評量方法
Understand the process of "Glocalization" in food: Using the development of the Japanese diet from the Meiji Restoration to the Showa era as a case study, analyze how foreign foods (e.g., French stews, American hamburgers) adapted to local staple food habits and cultures, transforming into localized classic dishes
.
Analyze the political economy of food and capitalist logic: Understand how assembly line production, formula standardization, and franchise systems facilitated the global expansion of American fast-food and food industry giants
.
Cultivate critical thinking and media literacy: Deconstruct how food commercial marketing shapes public consumer behavior. For example, exploring how "traditional culture" is commercially constructed (like eating eel on the Day of the Ox)
, and how the fast-food industry utilizes pop culture, children's marketing, and gender objectification (e.g., the Hooters controversy) to drive consumption
.
Develop cross-cultural observation and oral communication skills: Apply theories of food anthropology and sociology to analyze consumption phenomena and cultural flows in daily life through independent observation and oral audio presentations (podcasts).
網路/遠距教學
討論
其他
講授
書面報告
出席狀況
口頭報告
作業
其他
授課內容(單元名稱與內容、習作/每週授課、考試進度-共16週加自主學習)
週次 授課內容
第1週 Introduction; Lifting the Meat Ban & Civilization and Enlightenment
第2週 Localization of High-End Western Cuisine
第3週 Popularization of Yoshoku
第4週 Post-war Aid & Food Dumping
第5週 Local Adaptation of Multinational Brands
第6週 Invented Traditions
第7週 Modern Food Industrialization
第8週 Midterm Review & Sharing
第9週 Fordism & Standardization
第10週 Franchise & Brand IP
第11週 Pop Culture & Cross-Brand Collaborations
第12週 Capitalist Logic of Selling Happiness
第13週 War Rations & Global Expansion
第14週 American Exotic Cuisine
第15週 Gender Politics & Food Consumption
第16週 Final Micro-Exhibition Sharing
自主學習
內容
   02.閱覽產業及學術相關多媒體資料
   03.製作專題報告

學習評量方式
Participation (15%): Attendance and contribution to weekly ”Food vs. Culture” discussions.

Self-study Assignment: Food & Culture Oral Presentation (25%):

Task 1: Discovering Hybrid Flavors in Life: My "Wafu Yoshoku" Observation Report

Task 2: Decoding the Fast Food Empire: A Critique of Capitalism and Marketing

Midterm Project (30%): An essay analyzing how The Sinners reflects American ”Small Town Paranoia.”

Final Project (30%): A group video or presentation on ”The Concept of ’Home’ in 80s Hong Kong Cinema.”
教科書&參考書目(書名、作者、書局、代理商、說明)
Self-made Materials by the lecturer
課程教材(教師個人網址請列在本校內之網址)
Microsoft Office PPT, Generative AIs, Digital Handouts, Websites & Links
課程輔導時間
Please contact by email: gensosuikogaiden@yahoo.com.tw
請尊重智慧財產權及性別平等意識,不得非法影印他人著作及受保護的電子檔案。
更新日期 西元年/月/日:2026/07/27 10:42:37 列印日期 西元年/月/日:2026 / 8 / 29
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