| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
| 本課程主要介紹電子化經營模式之概念與理論架構及國內外知名案例之解析及探討」，內容包含電子商務目前面臨的問題及回顧，重點將以國內外知名企業為實例作探討 (例Amazon, 7-11, Dell, American Online..等)，課程重點是研究其關鍵成功因素及營運模式，並探討如何因應與執行電子化策略與經營模式。了解市場競爭的機制如何影響策略的結構，分析廠商的定位策略及研究企業持續性競爭優勢的來源 |
|
|
|
| Written Presentation |
| Attendance |
| Oral Presentation |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
緒論: 介紹電子化經營模式之概念與理論架構及國內外知名案例之解析及探討，內容包含電子商務目前面臨的問題及回顧，課程重點是研究其關鍵成功因素及營運模式，並探討如何因應與執行電子化策略與經營模式。了解市場競爭的機制如何影響策略的結構，分析廠商的定位策略及研究企業持續性競爭優勢的來源 |
| Week 2 |
何謂電子化策略? |
| Week 3 |
網際網路及課程架構介紹 |
| Week 4 |
構成要素、鏈結、動態的和經營模式的評估 |
| Week 5 |
價值創造與網際網路 |
| Week 6 |
企業經營模式之組成要素 |
| Week 7 |
網際網路企業經營模式實例分析(1) |
| Week 8 |
網際網路企業經營模式實例分析(2) |
| Week 9 |
期中考週 |
| Week 10 |
個案分析: Zappos |
| Week 11 |
個案分析: Airbnb |
| Week 12 |
個案分析: Lativ |
| Week 13 |
個案分析: 7-11 |
| Week 14 |
個案分析: 海爾 |
| Week 15 |
個案分析: Amazon |
| Week 16 |
個案分析: Nike
個案分析: Threadless
期末考週 |
self-directed
learning |
01.Participation in professional forums, lectures, and corporate sharing sessions related to industry-government-academia-research exchange activities.
03.Preparing presentations or reports related to industry and academia.
05.Participation in various workshops organized by different departments of NCHU.
|
|
| Evaluation |
| Students are evaluated on the basis of one group project and a series of in-class activities. The grade will be weighted as follows: 1. One Group Project: 60% 2. a series of in-class activities and class participation: 40% |
| Textbook & other References |
1. 書名:電子化策略與經營模式(Internet Business Models and Strategies)
作者：Allan Afuah, Christopher L. Tucci
出版社：Mc Graw Hill (麥格羅希爾代理)
2. 書名:Introduction to Business Analysis & Valuation,
作者：Palepu, Bernard and Healy
出版社：South-Western College Publishing (華泰代理)
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| Teaching Aids & Teacher's Website |
https://web2-sso.nchu.edu.tw/~bruceho/
|
| Office Hours |
| Wed 17:30-18:30 |
| Sustainable Development Goals, SDGs(Link URL) |
| 08.Decent Work and Economic Growth 09.Industry, Innovation and Infrastructure | include experience courses：N |
|