NCHU Course Outline
Course Name (中) 產業經營管理見習(8034)
(Eng.) Industrial Business Administration Traineeship
Offering Dept Doctoral Program in Biotechnology Industrial Management and Innovation
Course Type Required Credits 1 Teacher SHEU, MEEI-LING
Department Doctoral Program in Biotechnology Industrial Management and Innovation / Ph.D Language Chinese 英文/EMI Semester 2025-FALL
Course Description 在生物技術與醫療領域邁入新世紀的此刻,我們積極尋覓全新機會,正面迎接挑戰,力求建設性的突破,企求更高層次的卓越表現以開創生醫新契機。本課程強調跨領域之多元整合與建構大健康產業契機,透過管理理論與實務的導入,輔以跨領域的專業暨實務師資與生醫社群平台,兼重技術與產業特色的融合,以深入分析及探討生技醫療產業的機會與挑戰,培養掌握生物科技、醫療產業與大健康專業知能,進而引領此產業之未來高階經營管理人才。培育生物科技產業研發領導人才。以實務型的課程配合產業實習,培養學生具備生物科技產業的研發與經營管理能力,培育出具備學用合一能力的生物科技產業研發領導人才。
Prerequisites
self-directed learning in the course Y
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
培育學生具備前瞻生物科技產業經營管理所需基礎知識與發展技能。透過基本企業經營管理知識的傳授,與邀請業界專家分享產業經營管理相關經驗與知識,從策略、管理、投資、行銷、財務與會計等面向,協助同學建立對於生技產業商務營運經營管理的基礎能力。
topic Discussion / Production
Visit
Exercises
Discussion
Other
Lecturing
Written Presentation
Attendance
Oral Presentation
Other
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 企業家精神
Week 2 企業策略
Week 3 投資概論
Week 4 管理概論:組織架構
Week 5 管理概論:人際關係架構
Week 6 市場導向管理
Week 7 領導心理概論
Week 8 行銷概論
Week 9 財務會計概論
Week 10 生技產業經營管理實務
Week 11 生技產業經營管理實務
Week 12 生技產業經營管理實務
Week 13 生技產業經營管理實務
Week 14 生技產業經營管理實務
Week 15 生技產業經營管理實務
Week 16 生技產業經營管理實務 自主學習:生技產業經營管理實務相關 自主學習:生技產業經營管理實務相關
self-directed
learning

Evaluation
1. 書報討論
2. 心得報告
Textbook & other References
Kurtz & Boone,2007。 Contemporary Business。滄海書局。
Teaching Aids & Teacher's Website
Kurtz & Boone,2007。 Contemporary Business。滄海書局。
Office Hours
星期五下午5:00-7:00
Sustainable Development Goals, SDGs(Link URL)
03.Good Health and Well-Being   04.Quality Education   08.Decent Work and Economic Growth   16.Peace and Justiceinclude experience courses:Y
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:None Printed Date, year/month/day:2025 / 7 / 31
The second-hand book website:http://www.myub.com.tw/