NCHU Course Outline

Course Name	(中) 策略行銷管理專題(7591)
	(Eng.) Seminar on Strategic Marketing Management
Offering Dept	Executive Master Program in Business Administration
Course Type	Elective			Credits	3	Teacher	CHUO, HSIN-YOU
Department	Executive Master Program in Business Administration / (W)Graduate			Language	Chinese	Semester	2026-SPRING
Course Description
Prerequisites

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
	1. 2. 4.	30 30 40
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 self-directed learning
Evaluation
Textbook & other References
Teaching Aids & Teacher's Website
Office Hours
Sustainable Development Goals, SDGs(Link URL)
include experience courses：N

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Update Date, year/month/day：2026/01/08 15:11:59	Printed Date, year/month/day：2026 / 5 / 26
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