| 課程與核心能力關聯配比(%) |
課程目標之教學方法與評量方法 |
| 課程目標 |
核心能力 |
配比(%) |
教學方法 |
評量方法 |
1. Students will be able to compare and to contrast the theories associated within the primary areas of scientific research in retail management.
2. Students will be able to identify underlying theoretical considerations in the field of retailing.
3. Students will be able to deliver a creative idea and generate their outcomes. |
| 1.獨立分析 |
| 2.專業知識 |
| 3.創意 |
| 9.協調整合 |
|
|
|
| 實作 |
| 書面報告 |
| 口頭報告 |
| 出席狀況 |
| 作業 |
| 測驗 |
| 其他 |
|
| 授課內容(單元名稱與內容、習作/每週授課、考試進度-共16週加自主學習) |
| 週次 |
授課內容 |
| 第1週 |
***實際授課進度視該學期學生學習狀況調整***
Introduction to the Retailing |
| 第2週 |
Types of Retailers & Multichannel Retailing (I) |
| 第3週 |
Types of Retailers & Multichannel Retailing (II)
Retail Market Strategy (I) |
| 第4週 |
Retail Market Strategy (II) |
| 第5週 |
Retail Locations (I) |
| 第6週 |
Retail Locations (II)
Retail Site Location (I) |
| 第7週 |
Retail Site Location (II) |
| 第8週 |
Time-limited exercises |
| 第9週 |
Managing the Store |
| 第10週 |
Midterm Presentation |
| 第11週 |
Store Layout, Design, and Visual Merchandising (I) |
| 第12週 |
Store Layout, Design, and Visual Merchandising (II) |
| 第13週 |
Buying Merchandise (I) |
| 第14週 |
Buying Merchandise (II)
Managing the Merchandise Planning Process (I) |
| 第15週 |
Managing the Merchandise Planning Process (II) |
| 第16週 |
Final Exam |
自主學習
內容 |
閱覽零售產業相關資料 |
|
| 學習評量方式 |
1. 期中報告 20%
2. 期末考 30%
3. 限時習作與隨堂測驗 30%
4. 課堂參與 20% |
| 教科書＆參考書目(書名、作者、書局、代理商、說明) |
| 自編教材 |
| 課程教材（教師個人網址請列在本校內之網址） |
i-Learning 3.0
https://lms2020.nchu.edu.tw/ |
| 課程輔導時間 |
Wednesday 12:30~13:30 (by appointment)
|
| 聯合國全球永續發展目標(連結網址) |
|
|