| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
| 透過此課程的修習，來了解品牌的意義與功能。 |
|
|
| Discussion |
| Other |
| Lecturing |
|
| Attendance |
| Written Presentation |
| Oral Presentation |
| Other |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
2/24 課程介紹_品牌與品牌管理ch1(黃老師) |
| Week 2 |
3/03 專家演講_美國東北大學D’ Amore-McKim 商學院C. Angela Chang 教授(黃老師) |
| Week 3 |
3/10 以顧客為本的品牌權益與品牌定位Ch2(黃老師)
|
| Week 4 |
3/17 以顧客為本的品牌權益與品牌定位Ch2(黃老師)
|
| Week 5 |
3/24 品牌共鳴與品牌價值鏈Ch3(李老師) |
| Week 6 |
3/31 品牌共鳴與品牌價值鏈Ch3(李老師) |
| Week 7 |
4/07 校慶及運動會補假
|
| Week 8 |
4/14 選擇品牌元素建構品牌權益Ch4(李老師) |
| Week 9 |
4/21 選擇品牌元素建構品牌權益Ch4(李老師)
|
| Week 10 |
4/28 設計行銷方案建構品牌權益Ch5(李老師)
|
| Week 11 |
5/05 章節回顧(李老師)
|
| Week 12 |
5/12 借用輔助品牌聯想建構品牌權益Ch8 (李老師)
|
| Week 13 |
5/19 設計與執行品牌結構策略Ch12 (黃老師) |
| Week 14 |
5/26 新產品的導入、命名與品牌延伸Ch13 (黃老師)
|
| Week 15 |
6/02 與時俱進管理品牌Ch14(李老師)
|
| Week 16 |
6/09 上台報告(李老師)+ 6/16自主學習及6/23自主學習 |
self-directed
learning |
02.Viewing multimedia materials related to industry and academia.
03.Preparing presentations or reports related to industry and academia.
|
|
| Evaluation |
李宗儒老師：課堂出席10 %、品牌上台報告 50%、課堂作業及發言與參與 10%
黃文仙老師：平時成績30%(出席、發言、作業) |
| Textbook & other References |
指定教科書
1.徐世同 (2021)，策略品牌管理，五版，華泰文化。
參考讀物
動腦、哈佛商業評論、世界經理文摘、經理人月刊、管理、突破、商業周刊、天下、遠見、經濟日報、工商時報等。 |
| Teaching Aids & Teacher's Website |
| iLearning |
| Office Hours |
|
| Sustainable Development Goals, SDGs(Link URL) |
| include experience courses：N |
|