| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
| 課堂上將經由外（外部環境）而內（組織內部環境），由小（功能層次）而大（公司層次）之現代組織和公司的策略思維與運用之成敗經驗探討，搭配最新個案研析與討論，經典分析架構的簡介和應用，期使學習者經由對這些經典案例「原理闡述與實務應用」的解析後，對策略管理的觀念和其分析架構產生更深的體會。課堂中並規劃企業參訪與專家講座，以促進理論與實務間的對話和驗證。 |
| 1.Problem Solving |
| 3.Business Sustainability |
| 4.Critical Thinking |
|
|
| Visit |
| topic Discussion / Production |
| Discussion |
| Lecturing |
|
| Written Presentation |
| Attendance |
| Oral Presentation |
| Assignment |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
228(連續假期)國定假日 |
| Week 2 |
課程簡介與評分標準介紹
策略管理的原理與意涵 |
| Week 3 |
藍海策略的概念與四項行動架構用法&實際案例討論 |
| Week 4 |
藍海策略的新市場邊界六大途徑 用法與實際案例討論 |
| Week 5 |
藍海策略的策略草圖 市場定位法 用法與實際案例討論 |
| Week 6 |
清明連假 |
| Week 7 |
藍海策略的顧客分析法 用法與實際案例討論 |
| Week 8 |
期中考週-課程檢討與指定個案研讀 |
| Week 9 |
ESG (企業永續策略) 緣起與發展概況 |
| Week 10 |
5A行銷架構/模式 & 數位行銷策略 用法與實際案例討論 |
| Week 11 |
中小企業 (製造業) 的經營管理策略 思維與案例討論 |
| Week 12 |
專家演講-製造業經營策略 (視演講者時間而定 週次可能會有所調整) |
| Week 13 |
企業參訪 (視參訪企業時間而定 週次可能會有所調整) |
| Week 14 |
期末報告的內容與準備 雙向討論 |
| Week 15 |
期末分組報告1 |
| Week 16 |
期末分組報告2
個人報告 (請依上課規定與所學 彙整分析個人策略管理報告PPT)
|
self-directed
learning |
01.Participation in professional forums, lectures, and corporate sharing sessions related to industry-government-academia-research exchange activities.
03.Preparing presentations or reports related to industry and academia.
04.Participation in visits or internships at industry, government, or academic institutions.
05.Participation in various workshops organized by different departments of NCHU.
|
|
| Evaluation |
課堂參與及表現 40%
指定個案作業 10%
期末分組報告 30%
個人報告 20% |
| Textbook & other References |
| 自編教材 |
| Teaching Aids & Teacher's Website |
| 自編教材 |
| Office Hours |
每週四 5~6 PM
每周五 12~1PM
|
| Sustainable Development Goals, SDGs(Link URL) |
| 04.Quality Education 05.Gender Equality 12.Responsible Consumption | include experience courses：N |
|