NCHU Course Outline
Course Name (中) 企業診斷與價值評估(7694)
(Eng.) Enterprise Diagnosis and Value Assessment
Offering Dept Executive Master Program in Business Administration
Course Type Elective Credits 3 Teacher CHEN, HSUEH-JU et al.
Department Executive Master Program in Business Administration / (W)Graduate Language Chinese Semester 2026-SPRING
Course Description 評估公司價值與經營績效始終是利害關係人的焦點。本課的目標希望透過對理論與個案的解說以利同學瞭解且熟悉公司基本面分析,以及如何客觀且嚴謹的進行公司價值的評估。並且藉由實務個案演練增進理解與經驗吸收。
Prerequisites
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
學習、交流、攜手、展望
1.
2.
3.
70
10
20
Lecturing
Written Presentation
Oral Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 企業診斷與價值評估概述
Week 2 善用報表找出”財源”問題
Week 3 個案探討_康友弊案_1
Week 4 個案探討_博達弊案_2
Week 5 「企業有生產力,才有競爭力!」,如何評估生產力績效?
Week 6 個案探討_A塑膠公司興衰_1
Week 7 個案探討_A塑膠公司興衰_2
Week 8 校外參訪
Week 9 個案探討_B生技公司發展_1
Week 10 個案探討_B生技公司發展_2
Week 11 智慧製造是利基?還是負擔?
Week 12 個案探討_C汽車公司5G應用_1
Week 13 個案探討_C汽車公司5G應用_2
Week 14 演講安排
Week 15 CSR、ESG、SDGs對企業是利基?還是負擔?
Week 16 分組報告_1
分組報告_2
分組報告_3
self-directed
learning
   01.Participation in professional forums, lectures, and corporate sharing sessions related to industry-government-academia-research exchange activities.
   02.Viewing multimedia materials related to industry and academia.
   04.Participation in visits or internships at industry, government, or academic institutions.

Evaluation
1. 出席:10%
2. 口頭報告: 20%
2. 書面報告:70%
Textbook & other References
參考書目:
1. 郭敏華編譯,企業分析與評價,華泰文化。
2. 黃憲仁,企業診斷實務,2020,憲業企管。
2. 吳松齡,企業診斷: 用科學方法為企業把脈,2010,五南。
Teaching Aids & Teacher's Website
I-learning
Office Hours
星期三 22:00~22:30
Sustainable Development Goals, SDGs(Link URL)
08.Decent Work and Economic Growthinclude experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:2026/02/21 16:43:12 Printed Date, year/month/day:2026 / 5 / 31
The second-hand book website:http://www.myub.com.tw/