NCHU Course Outline

Course Name	(中) 策略管理(7671)
	(Eng.) Strategic Management
Offering Dept	Executive Master Program in Business Administration
Course Type	Elective			Credits	3	Teacher	TZY WEN TANG et al.
Department	Executive Master Program in Business Administration / (W)Graduate			Language	Chinese	Semester	2026-SPRING
Course Description
Prerequisites

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
	1. 2. 3. 4. 5. 6.	25 20 10 10 10 25
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 2/23 課程介紹、何謂策略? Week 2 3/01 PEST分析、SWOT分析 Week 3 3/08 商業模式分析 Week 4 3/15 五力分析 Week 5 3/22 策略群組分析 Week 6 3/29 策略管理意涵與策略思考1 Week 7 國定假日 Week 8 4/12 價值鏈分析與資源基礎分析 Week 9 4/19 策略管理意涵與策略思考2 Week 10 4/26 六層顧客分析法 1 Week 11 5/03 六層顧客分析法 2 Week 12 5/10 數位行銷策略 Week 13 5/17 競爭策略 Week 14 5/24 策略執行: 平衡計分卡 Week 15 5/31 其他策略分析工具 Week 16 6/07 其他策略分析工具j/14 ESG策略j/21 策略地圖 self-directed learning
Evaluation
出席與參與 50% 課堂報告 50%
Textbook & other References
上課講義
Teaching Aids & Teacher's Website
上課講義
Office Hours
Sustainable Development Goals, SDGs(Link URL)
include experience courses：N

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Update Date, year/month/day：None	Printed Date, year/month/day：2026 / 5 / 31
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