NCHU Course Outline

Course Name	(中) 產業創新與大數據分析運用(7727)
	(Eng.) Industrial Innovation and Big Data Analytics
Offering Dept	Executive Master Program in Business Administration
Course Type	Required			Credits	2	Teacher	HSIEH, YING-JIUN
Department	Executive Master Program in Business Administration / (W)Graduate			Language	Chinese	Semester	2026-SPRING
Course Description	本課程討論產業如何創新與大數據可如何被產業分析與運用
Prerequisites

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
1.了解產業創新方式 2.了解大數據分析運用情境			Discussion Lecturing	Written Presentation Attendance Oral Presentation Assignment
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 產業創新介紹 Week 2 競爭力 (策略規劃) Week 3 競爭力 II Week 4 執行力(指標管理) Week 5 執行力II Week 6 創新力介紹 Week 7 創新方法 Week 8 創新思維 Week 9 期中討論 Week 10 新概念 Week 11 新流程 Week 12 企業流程再造 Week 13 商業流程 Week 14 製造流程 Week 15 創新商業模式 Week 16 商業模式準則 商業模式類型 期末討論 self-directed learning
Evaluation
期中討論 30% 期末討論 40% 課堂參與 30%
Textbook & other References
開放式經營 開放式服務創新 平台革命
Teaching Aids & Teacher's Website
https://web2-sso.nchu.edu.tw/pweb/index2.php?pid=539
Office Hours
週五 12:00-13:00
Sustainable Development Goals, SDGs(Link URL)
include experience courses：N

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Update Date, year/month/day：None	Printed Date, year/month/day：2026 / 5 / 31
The second-hand book website：http://www.myub.com.tw/