| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
To enhance participants’ strategic thinking and analytical skills in conducting competitive strategy formulation and implementation;
To expose participants to established and emerging term project and its direct business implications;
To develop a learning community through intense interactions among all learning-partner of the class;
To show broad applications of strategic thinking and analytical skills to other business topics and your future careers.
|
|
|
| Visit |
| Lecturing |
| Other |
| Discussion |
|
| Oral Presentation |
| Attendance |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
Week 1 Course Introduction
Group Formation
Classroom Rule Interpretation
|
| Week 2 |
Week 2
Topic 1 策略管理與策略性競爭力
工具應用1 環/條/目
|
| Week 3 |
Week 3
Topic 2 外部環境：機會、威脅、產業競爭與競爭者分析
Topic 3 競爭敵對與競爭動態
Case 1 便利商店 / 速食業之動態競爭
|
| Week 4 |
Week 4
Topic 4 內在環境：資源、能力與核心能力
價值說*3人報告
工具應用2 三角庫 |
| Week 5 |
Week 5
Case 2 大地工程產業的海外市場進入選擇—盟鑫工業股份有限公司
效率說*3人報告
|
| Week 6 |
Week 6
Topic 5 事業層策略
資源說*3人報告
|
| Week 7 |
Week 7
Case 3 晶電公司的國際合資事業管理
結構說*3人報告
|
| Week 8 |
Week 8
Topic 6 公司層策略
工具應用3 安索夫矩陣
|
| Week 9 |
Week 9 邀請演講者分享 |
| Week 10 |
Week 10
Topic 7 併購和重整策略
競局說*3人報告 |
| Week 11 |
Week 11
Topic 8 合作策略
統治說*3人報告
|
| Week 12 |
Week 12
Case 4 雅詩波兒化妝品公司
互賴說*3人報告 |
| Week 13 |
Week 13
Topic 9 國際策略/全球整合vs當地回應
工具應用4 遊戲學管理 |
| Week 14 |
Week 14
Topic 10 組織結構與控制
風險說*3人報告 |
| Week 15 |
Week 15
Topic 11 創業與創新
生態說*3人報告
|
| Week 16 |
Week 16 企業參訪1
Week 17 企業參訪2
Week 18 學期課程回顧/教學評量 【反思與分享with MBA合上課】 |
self-directed
learning |
|
|
| Evaluation |
Individual class participation and discussion: 50%
Case discussion: 20%
Individual project report: 30%
|
| Textbook & other References |
吳思華 (新版)，策略九說—策略思考的本質，台北：臉譜出版。
|
| Teaching Aids & Teacher's Website |
策略個案與隨堂講義
|
| Office Hours |
By appointment through
Email: chiaoy@dragon.nchu.edu.tw
|
| Sustainable Development Goals, SDGs(Link URL) |
| 04.Quality Education | include experience courses：N |
|