| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
以創業的角度切入，以實務方式計畫與實作網路為企業經營的角色與功能
|
| 1.Indenpendent Analysis |
| 2.Professional Knowledge |
| 3.Creativity |
| 4.Science Methods with Applications |
| 6.Global Awareness |
| 8.Expression and Communication |
|
|
| topic Discussion / Production |
| Discussion |
| Lecturing |
|
| Written Presentation |
| Attendance |
| Oral Presentation |
| Assignment |
| Internship |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
課程介紹 (2/24) 第一週的課程介紹
Google *** 注意事項 *******************************************************
此課程為小組專題方式進行，授課人數及小組數目有限，以確保授課品質與效果，因此無法加選
2/17 (更新) 有鑑於仍有不少同學發email詢問加選的可能性，若真的有此需求，
請先確實看完課程介紹影片，然後於第二週至課堂與老師確認
********************************************************************
計畫類型(網紅、社群媒體經營、募資平台、電商)
|
| Week 2 |
商業模式精實計畫I(03/03) Capture Your Business Model in 20 Minutes - Lean Canvas
https://www.youtube.com/watch?v=7o8uYdUaFR4&t=199s
價值主張
生態系競爭
|
| Week 3 |
商業模式精實計畫II(03/10)
精實畫布九宮格 Capture Your Business Model in 20 Minutes - Lean Canvas
https://www.youtube.com/watch?v=7o8uYdUaFR4&t=199s
數位經營企劃 解說
|
| Week 4 |
(03/17)
第一次提案報告
Google 個案分析
流量學SEO
|
| Week 5 |
(03/24)
[業師：竿位市場技研總監 陳孟宏] Googld Ad 1
|
| Week 6 |
(03/31)
[業師：竿位市場技研總監 陳孟宏] Googld Ad 2
提案修正 自主學習 |
| Week 7 |
放假 (04/07)
上傳繳交修正過後提案
老師會給予建議並提示是否開始上線經營
|
| Week 8 |
[業師：竿位市場技研總監 陳孟宏] Googld Ad 3(04/14)
上傳繳交修正過後提案
老師會給予建議並提示是否開始上線經營
|
| Week 9 |
(04/21)
第一次經營計劃書報告
[授課老師與業師：白石數位旅宿管理顧問 Bob Huang]
|
| Week 10 |
(04/28)
AI與行銷分析
|
| Week 11 |
[業師：電子商務與網路行銷法律議題](05/05) |
| Week 12 |
第一次經營計執行報告[授課老師與業師：竿位市場技研總監 陳孟宏](05/12)
業師給予優化建議 |
| Week 13 |
台灣網路事業發展個案[實務分享](05/19) 老師講授
|
| Week 14 |
線上自主學習 收看老師自製與講授的教學影片 (05/26)
Netflix 擊敗Blockbuster與自我顛覆的故事
https://youtube.com/playlist?list=PLYRFygSk3wHAiG2mAFYp8G6G1wbJpd83H&si=qkdZlwX4gJCo4mpg
|
| Week 15 |
經營計畫執行報告PK I(06/02) |
| Week 16 |
經營計畫執行報告PKII (06/09)
|
self-directed
learning |
03.Preparing presentations or reports related to industry and academia.
|
|
| Evaluation |
1.平時心得報告與作業30% (個人)
2.數位行銷專題(1) 20% 計劃書 (2)執行績效20%)(小組) (PPT + 報告)
3.網路商業經型計畫 20% ( PPT+報告)
4.出席課程參與及發言 10%(個人)
|
| Textbook & other References |
網路與數位行銷5th Edition, 曹修源等著,高立圖書
http://www.gau-lih.com.tw/tier/front/bin/ptdetail.phtml?Part=299217&Category=0
|
| Teaching Aids & Teacher's Website |
http://web.nchu.edu.tw/~jodytsao/
|
| Office Hours |
星期二下午 02:00-04:00
|
| Sustainable Development Goals, SDGs(Link URL) |
| 04.Quality Education 08.Decent Work and Economic Growth 11.Sustainable Cities and Communities | include experience courses：Y |
|