NCHU Course Outline
Course Name (中) 健康科技應用與創新管理(7661)
(Eng.) Technology Application for Health Industry and Innovation Management
Offering Dept Executive Master Program in Business Administration
Course Type Elective Credits 3 Teacher YU, CHUNG-LONG et al.
Department Executive Master Program in Business Administration / (W)Graduate Language Chinese Semester 2026-SPRING
Course Description 本課程針對國內外健康與休閒產業的特性與未來發展趨勢、市場概況分析,提出導入科技開發與應用的途徑,並對此作研討,提出創新管理之道。並於課堂中介紹近期科技導入經營管理議題解析,增進學習者對此產業的管理應用思維。並於課堂中規劃三天兩夜的企業參訪與專家講座,以促進理論與實務間的對話和驗證。
Prerequisites
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
給予學習者瞭解健康與休閒產業科技實際應用與創新策略。學習者將可瞭解科技開發的原理和內涵,並在健康與休閒產業實務上應用。課堂中亦規劃三天兩夜的企業參訪與專家講座,以促進理論與實務間的對話和驗證。
topic Discussion / Production
Visit
Discussion
Lecturing
Written Presentation
Attendance
Oral Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 課程進度說明與評分標準
系統創新思維-Scamper創新法
Week 2 顧客消費痛點與創新商業模式 方法與案例1
Week 3 顧客消費痛點與創新商業模式 方法與案例2
Week 4 CES美國消費電子展 重點觀測與案例分析1
Week 5 CES美國消費電子展 重點觀測與案例分析2
Week 6 專家講座1 (視演講者時間而定 週次可能會有所調整)
Week 7 創新事業 常見的構想
Week 8 創新管理-降低創新的失敗率
Week 9 專家講座2 (視演講者時間而定 週次可能會有所調整)
Week 10 企業參訪
Week 11 健康科技應用與創新思維 專題1
Week 12 健康科技應用與創新思維 專題2
Week 13 健康科技應用 (I) - 運動科學
Week 14 健康科技應用 (II) – 健康監測
Week 15 健康科技應用 (III)–人工智慧與大數據
Week 16 期末報告
self-directed
learning
   03.Preparing presentations or reports related to industry and academia.
   04.Participation in visits or internships at industry, government, or academic institutions.

Evaluation
出席率 20%
課堂討論 40%
期末報告 40%
Textbook & other References
商業類書報與雜誌
Teaching Aids & Teacher's Website
授課老師自製
Office Hours
每周三、週四下午5點至晚間7點
Sustainable Development Goals, SDGs(Link URL)
03.Good Health and Well-Being   04.Quality Education   11.Sustainable Cities and Communities   12.Responsible Consumptioninclude experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:2026/01/06 23:53:17 Printed Date, year/month/day:2026 / 5 / 30
The second-hand book website:http://www.myub.com.tw/