NCHU Course Outline
Course Name (中) 運動管理學(6856)
(Eng.) Sport Management
Offering Dept Graduate Institute of Sports and Health Management
Course Type Elective Credits 3 Teacher LIN,MING-HUNG
Department Graduate Institute of Sports and Health Management / Graduate Language Chinese Semester 2026-SPRING
Course Description This course is designed to introduce students to the academic and practical field of sport management. It provided an overview of sport management. It further provides detailed theories, fundamentals, and practical applications about how to conduct sport management. Finally, students are going to participant in one of sports events during this semester.
Prerequisites
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods
1. 強化運動人力資源管理效能，開發運動資訊管理科技整合與應用。2. 強化學術理論與實務之結合，培養學生具備批判思考能力、全球視野、社會責任感、創新與領導及自主解決問題能力，以培育運動休閒市場之專業管理人才。
Lecturing
topic Discussion / Production
Visit
Exercises
Discussion
Written Presentation
Attendance
Oral Presentation
Assignment
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 Introduction
Week 2 Sports Event Management
Week 3 Review & Discuss Assignment 1
Week 4 Marketing, Fiscal Management
Week 5 Review & Discuss Assignment 2
Week 6 Law and Risk Management
Week 7 Ethical Issues in Sport
Week 8 Review & Discuss Assignment 3
Week 9 Leadership & Decision Making
Week 10 Review & Discuss Assignment 4
Week 11 Human Resource Management
Week 12 Review & Discuss Assignment 5
Week 13 Future Trend
Week 14 final presentation
Week 15 final presentation
Week 16 self-learning self-learning Overall reviewing, Final Paper due
self-directed
learning
Evaluation
assignments 25% (5% per each)
practice 35%
Final Paper 20%
Attendance & Attitude 20%
Total 100%
Textbook & other References
Required Textbook:

Parks, J. B., Quarterman, J., & Thibault, L. (2007). Contemporary Sport Management (3rd Edition). Champaign, IL: Human Kinetics.

Resource Textbooks:

American Psychological Association (2005). Publication Concise Rules of APA Style. Washington, D. C. American Psychological Association.

Supplemental Resources:

Bates, M. (2007). Health Fitness Management: A Comprehensive Resource for Managing and Operating Programs and Facilities (2nd edition). Champaign, IL: Human Kinetics Publishers.

Larry Horine. (2001). Administration of Physical Education and Sport Program (4th Edition). New York, NY: McGraw-Hill.

March L. Krotee & Charles A. Bucher. (2007). Management of Physical Education and Sport (13th Edition). New York, NY: McGraw-Hill.

Pitts, B. G. & Stotlar, D. K. (2002). Fundamentals of Sport Marketing (2nd Edition). Morgantown, WV: Fitness Information Technology, Inc.

Li, M., Hofacre, S., & Mahony, D. (2001). Economics of Sport. Morgantown, WV: Fitness Information Technology, Inc.

Dougherty, N. J., Goldberger, A. S., & Carpenter, L, J. (2002). Sport, Physical Activity, and The Law (2nd edition). Champaign, IL: Sagamore Publishing.
Teaching Aids & Teacher's Website

Office Hours

Sustainable Development Goals, SDGs(Link URL)
include experience courses：N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day：None Printed Date, year/month/day：2026 / 5 / 26
The second-hand book website：http://www.myub.com.tw/