國立中興大學教學大綱

課程名稱	(中) 技術規劃與產品策略(6028)
	(Eng.) Technology Planning and Product Strategies
開課單位	科管所
課程類別	選修			學分	3	授課教師	王瑞德
選課單位	科管所 / 碩士班			授課使用語言	英文	開課學期	1142
課程簡述	Technology represents the framework that underpins company’s future products and manufacturing processes that support these products. It is very important for companies to clearly understand the market and technology trends and select and exploit appropriate technologies for providing their products or services with a competitive edge. Technology represents the framework that underpins company’s future products and manufacturing processes that support these products. It is very important for companies to clearly understand the market and technology trends and select and exploit appropriate technologies for providing their products or services with a competitive edge. This course aims to provide an overview of strategic planning for technologies and products. The main focus is on understanding a set of methods which are critical for the development of technology and product strategy. Students should be able to: (1) understand key concepts and methods, and (2) understand the theories and practices of strategic planning for technologies and products. The lecture will be delivered in a format combining class presentations and classroom discussions. Students will be organized into several study groups for homework, case studies, and research paper presentation.
先修課程名稱

課程與核心能力關聯配比(%)			課程目標之教學方法與評量方法
課程目標	核心能力	配比(%)	教學方法	評量方法
This course aims to provide an overview of strategic planning for technologies and products. The main focus is on understanding a set of methods which are critical for the development of technology and product strategy.			專題探討/製作 討論 講授	出席狀況 口頭報告 作業
授課內容(單元名稱與內容、習作/每週授課、考試進度-共16週加自主學習)
週次 授課內容 第1週 Course Overview 第2週 Technology evolution and technology cycle 第3週 Standard battles and design dominance 第4週 Technology strategy for Innovators I 第5週 Technology strategy for Innovators II 第6週 HBS case: e-ink 第7週 Collaboration strategy 第8週 Technology forecasting methods I 第9週 Technology forecasting methods II 第10週 Cases: AI and technology strategy 第11週 Tech mining using patent indicators 第12週 Tech mining using text mining 第13週 Tech mining using natural language processing 第14週 Research paper presentation 第15週 Research paper presentation 第16週 Research paper presentation 自主學習 內容    03.製作專題報告
學習評量方式
Discussion in cases and classes 40% Research paper presentation 50% Attendance 10%
教科書＆參考書目(書名、作者、書局、代理商、說明)
1. Martino, J. P., Technological Forecasting for Decision Making, 3rd edition, New York, McGraw-Hill, 1993. 2. Porter, A. L., Roper, A. T., Thomas, W. M., Rossini, F. A., Banks J. and Wiederholt, Forecasting and Management of Technology, New York, John Wiley and Sons Inc., 2011. 3. Mohr, J., Sengupta, S. and Slater, S., 2010, Marketing of High-Technology Products and Innovations, 3rd edition, Prentice-Hall. 4. McGrath, M.E., 2000, Product Strategy for High Technology Companies, McGraw Hill. Selected journal articles in the following journals: Technology Forecasting and Social Change, Long Range Planning, Harvard Business Review, Technovation, IEEE Transactions on Engineering Management, Research- Technology Management, R&D Management, etc.
課程教材（教師個人網址請列在本校內之網址）
Class materials is on the iLearning website
課程輔導時間
Office hours will be announced in the class
聯合國全球永續發展目標(連結網址)
09.工業、創新基礎建設 提供體驗課程：N

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更新日期 西元年/月/日：2026/01/22 10:13:51	列印日期 西元年/月/日：2026 / 3 / 22
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