NCHU Course Outline
Course Name (中) 新興市場經營策略(7668)
(Eng.) Business Strategy in Emerging Markets
Offering Dept Executive Master Program in Business Administration
Course Type Required Credits 2 Teacher LIN, KU-HO
Department Executive Master Program in Business Administration / (W)Graduate Language Chinese Semester 2026-SPRING
Course Description
Prerequisites
Relevance of Course Objectives and Core Learning Outcomes(%) Teaching and Assessment Methods for Course Objectives
Course Objectives Competency Indicators Ratio(%) Teaching Methods Assessment Methods

Discussion
Lecturing
Attendance
Oral Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content
Week 1 新興市場概論/全球經濟整合
Week 2 新興市場概論/全球經濟整合
Week 3 美中貿易戰與自由貿易
Week 4 美中貿易戰與自由貿易
Week 5 穆斯林市場商機
Week 6 穆斯林市場商機
Week 7 中國市場商機
Week 8 中國市場商機
Week 9 期中報告
Week 10 新興市場中小企業發展
Week 11 新興市場中小企業發展
Week 12 東南亞市場商機
Week 13 東南亞市場商機
Week 14 印度市場商機
Week 15 印度市場商機
Week 16 結論與反饋 結論與反饋 期末報告
self-directed
learning

Evaluation
出席
課程參與
心得報告及作業
Textbook & other References

Teaching Aids & Teacher's Website
自編教材
Office Hours
3/7(六)、4/18(六)、5/9(六)、6/6(六)
Sustainable Development Goals, SDGs(Link URL)
 include experience courses:N
Please respect the intellectual property rights and use the materials legally.Please respect gender equality.
Update Date, year/month/day:None Printed Date, year/month/day:2026 / 5 / 26
The second-hand book website:http://www.myub.com.tw/