NCHU Course Outline

Course Name	(中) 創意思考與創意領導(6034)
	(Eng.) Creative Thinking and Creative Leadership
Offering Dept	Graduate Institute of Technology Management
Course Type	Elective			Credits	3	Teacher	CHEN,MING-HUEI
Department	Graduate Institute of Technology Management / Graduate			Language	Chinese	Semester	2026-SPRING
Course Description	(中) 本課程為研究所選修課程，學生將學習創意心智模式、創意思維與運用、團隊創意領導、文化創意產業、創意與科技五個部分，並透過本課程所教授的知識與技巧，發展創新科技與創新服務的專題報告，並透過實地田野調查以研究文創園區現況與挑戰。學生可以從課堂的講授、小組討論、個案研討、短片賞析、田野研究、專題演講與企業家實務演講，獲得更專業且多元的知識、小組互動的知識分享以及田野研究與調查的經驗。 (Eng.) This course is elective in the graduate program. This course consists of five parts taught in this course including creative mindset, creative thinking and application, creative team leadership, cultural and creative industry, and creativity and technology. Students are expected to apply the knowledge and skills taught in this course to both of the work and life, implement the he creative technology and service projects, and conduct field study to the cultural and creative quarters to investigate their current situations and challenges. Through the teaching approaches including lecture, group discussion, case study, movie analysis and field study, students are expected to acquire professional and diverse knowledge in the given domain.
Prerequisites

Relevance of Course Objectives and Core Learning Outcomes(%)			Teaching and Assessment Methods for Course Objectives
Course Objectives	Competency Indicators	Ratio(%)	Teaching Methods	Assessment Methods
(中) 本課程的目標在於培養學生下列的能力: -能適當的採用研究方法來探討實務或理論上的研究問題 (技能) -能自我意識到建立新的心智模式以符合工作與情境需要的重要性 (認知) -透過六項創意思維的修練與六項創新的演練，以期在工作及生活方面更有創新 (技能) -能瞭解創意問題思解法的基本概念，以及六頂創意思考帽的角色扮演，可以增進創意的摩擦與創意績效的提昇 (情意) -能瞭解創意領導的概念與原則 (認知) -能瞭解文化創意產業的概念與文化創業園區的策略做法 (認知) -能瞭解創意與科技 (認知) (Eng.) The course gives an introduction of academic and managerial concept on creativity and technology commercialization. Having completed this course, students will : -Be self-aware the new mindset to fit the job and situational requirement (cognition) -Apply the six creative thinking skills and six innovation practices to make innovation in both of work and life (skill) -Understand the fundamental concept of creative problem solving, and apply six creative thinking hats to stimulate creative abrasion and to increase creative performance (affective) -Understand the fundamental concept and principle of creative leadership (cognition) -Understand the concept of cultural and creative industries and the strategic approaches of using creative quarters as the mechanism (cognition) -Understand creativity and technology (cognition)			Visit Discussion Lecturing	Written Presentation Attendance Oral Presentation
Course Content and Homework/Schedule/Tests Schedule
Week Course Content Week 1 課程介紹與分組安排(Introduction) Week 2 創意的概念與多重理論觀點(Creativity concept) 腦力激盪(Brainstorming) 創意教育(Creativity education) 心智慣性(Mind-set) 實作演練： 腦力激盪 (Brainstorming) Week 3 六項創意思維(Six creative thinking skills)-Part I 創意與創新(Creativity & innovation) Week 4 六項創意思維(Six creative thinking skills)-Part II 演練與討論：聯想力 短片\Video：幸福的八堂課 Assignment 2: Happy list Week 5 六項創新運用(Six innovation applications)-Part I Novel ideas versus common ideas (the evolutionary view)新奇點子與一般點子的繁殖力量(演化論觀點) Week 6 六項創新運用(Six innovation applications)-Part II 創意專案：六項創新運用 團隊合作(teamwork) Week 7 春假放假 Week 8 創意專案-繳交期中報告PPT (專案的主題、大綱、公司參訪+訪談、進度時程) 老師進行各組諮商 (請影印一份PPT，格式每頁兩張) 企業參訪事先規劃行程報告與公司資訊PPT報告 讀書會心得報告1 Week 9 創意問題思解法(Creative Problem Solving model，CPS) 創意鑽石-放散思維與收斂思維(Creative diamond - divergent thinking & convergent thinking) PPCo (pluses, potential, concern, and overcome ) 實作演練：mind-mapping 的演練 實作演練：CPS創意問題思解-Your problem, we solve 讀書會心得報告2 Week 10 創意4P模式(Creativity’s 4P model) 讀書會心得報告3 Week 11 團隊創意-七項因子(Team Creativity-Seven Factors) 小組專案： 團隊活動： 讀書會心得報告4 Week 12 個案教學: 全家科技概念店 Case Study: FamilyMart’s Technology Concept Store 全家科技概念店的六項創新的做法 問題討論： 1.兩週的店鋪實習與訓練對企劃團隊的重要性為何？ 如果沒有這兩週的實習，對後來的科技概念店的發展，會有何影響? 2.請用六項創新來分析科技概念店運用了那些創新手法? 3.從企劃團隊的創意開發與實踐過程，對於日後全家的啟發與運用為何？ Week 13 個案問題討論: 全家科技概念店 Presentation of Family Mart Week 14 領意領導與衝突管理(Creative Leadership and Conflict Management) 六頂思考帽(Six thinking hats) 個案討論：運用創意咖啡館討論”如何運用創意課程所學創造價值” Exercise: Using coffee shop approach to discuss how to use the skills learned from this course to create value Week 15 創意專案報告-1&2組 Creative Project Report-Group 1 & 2 Week 16 創意專案報告-3&4組 Creative Project Report-Group 3 & 4 自主學習週，不上課 請繳交一頁(word檔)，說明自己是如何運用一週的時間來建立新的心智慣性以及實際的行為改變 自主學習週，不上課 請繳交一頁(word檔)，列出自己的happy list，並說明自己是如何執行與完成的 self-directed learning    01.Participation in professional forums, lectures, and corporate sharing sessions related to industry-government-academia-research exchange activities.    02.Viewing multimedia materials related to industry and academia. 1. 學生自主參加論壇或講座的相關活動 2. 學生參加校外的參訪
Evaluation
出席Attendance (20%) 課堂參與和討論Participation and discussion (20%) 讀書會心得報告 Presentation of book study (20%) 創意專案報告(小組) innovative project (40%)
Textbook & other References
陳明惠 (2009). 創意管理，台北：智勝書局。 陳明惠 (2010). 創意領導：技巧驅動變革，台北：智勝書局， (審校)。(原著：Puccio, G.J., Murdock, M.C. and Mance M., Creative Leadership: Skills that drive change, Thousand Oaks, California: Sage)
Teaching Aids & Teacher's Website
Http:web.nchu.edu.tw/~mhchen/
Office Hours
週四中午12-1pm 12-1pm Thursday’s afternoon
Sustainable Development Goals, SDGs(Link URL)
include experience courses：N

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Update Date, year/month/day：2025/12/30 10:59:05	Printed Date, year/month/day：2026 / 5 / 31
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