| 週次 |
授課內容 |
| 第1週 |
Course Introduction / Unit 1 : Brands
【 Financial Times Reading】: Restless Pursuer of Luxury’s Future
【 Case Study】: Hudson Corporation
【 Speaking Skills】: Taking Part in Meetings
|
| 第2週 |
Unit 1 : Brands
【 Financial Times Reading】: Restless Pursuer of Luxury’s Future
【 Case Study】: Hudson Corporation
【 Speaking Skills】: Taking Part in Meetings |
| 第3週 |
Unit 1 : Brands
【 Financial Times Reading】: Restless Pursuer of Luxury’s Future
【 Case Study】: Hudson Corporation
【 Speaking Skills】: Taking Part in Meetings |
| 第4週 |
Unit 2 Travel
【 Financial Times Reading】: Counting the Ways to Bridge the Gulf
【 Case Study】: Business Travel Services
【 Speaking Skills】: Telephoning: Making Arrangements |
| 第5週 |
Unit 2 Travel
【 Financial Times Reading】: Counting the Ways to Bridge the Gulf
【 Case Study】: Business Travel Services
【 Speaking Skills】: Telephoning: Making Arrangements |
| 第6週 |
Unit 2 Travel
【 Financial Times Reading】: Counting the Ways to Bridge the Gulf
【 Case Study】: Business Travel Services
【 Speaking Skills】: Telephoning: Making Arrangements |
| 第7週 |
Unit 3: Change
【 Financial Times Reading】: Mercedes Star Twinkles Once More
【 Case Study】: Acquiring Asia Entertainment
【 Speaking Skills】: Managing Meetings |
| 第8週 |
Unit 3: Change
【 Financial Times Reading】: Mercedes Star Twinkles Once More
【 Case Study】: Acquiring Asia Entertainment
【 Speaking Skills】: Managing Meetings |
| 第9週 |
Midterm Recording Submission |
| 第10週 |
Unit 4: Organization
【 Financial Times Reading】: Success Can be a Game With Many Players
【 Case Study】: InStep’s relocation
【 Speaking Skills】: Socializing: Introductions and Networking |
| 第11週 |
Unit 4: Organization
【 Financial Times Reading】: Success Can be a Game With Many Players
【 Case Study】: InStep’s relocation
【 Speaking Skills】: Socializing: Introductions and Networking |
| 第12週 |
Unit 5: Advertising
【 Financial Times Reading】: Skydivers ads from Honda
【 Case Study】: Alpha Advertising
【 Speaking Skills】: Starting and Structuring Presentations |
| 第13週 |
Unit 5: Advertising
【 Financial Times Reading】: Skydivers ads from Honda
【 Case Study】: Alpha Advertising
【 Speaking Skills】: Starting and Structuring Presentations |
| 第14週 |
Unit 6: Money
【 Financial Times Reading】: Kieran Prior: Goldman Sachs’s Whizz-kid Wheeler Dealer
【 Case Study】: Make Your Pitch by BNT
【 Speaking Skills】: Dealing With Figures |
| 第15週 |
Unit 6: Money
【 Financial Times Reading】: Kieran Prior: Goldman Sachs’s Whizz-kid Wheeler Dealer
【 Case Study】: Make Your Pitch by BNT
【 Speaking Skills】: Dealing With Figures |
| 第16週 |
Final Recording Submission
Video watching / Case study: Unit 6 Money |
自主學習
內容 |
02.閱覽產業及學術相關多媒體資料
Video watching / Case study: Unit 6 Money |