| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
1.分析全球各區域總體環境,以充分瞭解國際市場之概況. 2.分析國際經貿情勢之變化對國際投資之影響,使學生能有充分的認識及對經濟環境應有之敏感.
|
| 3.Marketing Management Methods with Applications |
| 4.Global Vision |
| 6.Innovation |
| 8.Independent Problem-Solving |
|
|
| topic Discussion / Production |
| Lecturing |
| Discussion |
|
| Written Presentation |
| Oral Presentation |
| Assignment |
| Attendance |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
全球經貿動向
|
| Week 2 |
我國參與國際經貿組織之現況與展望 |
| Week 3 |
全球區域經濟興起 |
| Week 4 |
經濟與產業之國際化 |
| Week 5 |
國際市場區隔 |
| Week 6 |
國際行銷活動之組織 |
| Week 7 |
區域經濟競爭 |
| Week 8 |
期中考 |
| Week 9 |
各國之市場分析1(亞太) |
| Week 10 |
各國之市場分析2(歐洲) |
| Week 11 |
各國之市場分析3(東協) |
| Week 12 |
各國之市場分析4(中東) |
| Week 13 |
各國之市場分析5(非洲) |
| Week 14 |
各國之市場分析6(北美洲) |
| Week 15 |
各國之市場分析6(中美洲) |
| Week 16 |
各國之市場分析6(南美洲)
期末分組報告1
期末分組報告2 |
self-directed
learning |
|
|
| Evaluation |
期中考(20%),期末報告(40%),平時作業(20%),課堂參與(20%)
|
| Textbook & other References |
教師講義
|
| Teaching Aids & Teacher's Website |
教師講義
|
| Office Hours |
課後一小時
|
| Sustainable Development Goals, SDGs(Link URL) |
| | include experience courses：N |
|