| Relevance of Course Objectives and Core Learning Outcomes(%) |
Teaching and Assessment Methods for Course Objectives |
| Course Objectives |
Competency Indicators |
Ratio(%) |
Teaching Methods |
Assessment Methods |
| 了解農產品行銷理論、及其與經濟理論的關聯，並可運用於個案分析。 |
| 1.Professional knowledge and ability in Advanced Agricultural Economics and Marketing |
| 2.Application ability of Advanced Agricutural Economics and Marketing knowledge |
| 3.Communication, coordination and team cooperation |
| 4.Independent learning and creativity |
|
|
| topic Discussion / Production |
| Visit |
| Discussion |
| Lecturing |
|
| Written Presentation |
| Attendance |
| Oral Presentation |
|
| Course Content and Homework/Schedule/Tests Schedule |
| Week |
Course Content |
| Week 1 |
農產品行銷的概念與經濟的關聯 |
| Week 2 |
農產品行銷之市場分析與總體環境分析 |
| Week 3 |
農產品行銷之市場分析與總體環境分析 |
| Week 4 |
農產品行銷之競爭者分析 |
| Week 5 |
農產品行銷之競爭者分析 |
| Week 6 |
農產品行銷策略分析 |
| Week 7 |
農產品行銷策略分析 |
| Week 8 |
期中報告 |
| Week 9 |
期中報告 |
| Week 10 |
農產品行銷的實務模式與個案 |
| Week 11 |
農產品之新產品開發與行銷 |
| Week 12 |
有機農產品銷售通路與行銷 |
| Week 13 |
農產品行銷專題分析 |
| Week 14 |
農產品行銷專題分析 |
| Week 15 |
期末報告 |
| Week 16 |
期末報告 |
self-directed
learning |
03.Preparing presentations or reports related to industry and academia.
04.Participation in visits or internships at industry, government, or academic institutions.
|
|
| Evaluation |
1.參與討論
2.書面報告
3.口頭報告 |
| Textbook & other References |
Wafullah, Nekesah T., 2019, Agricultural Marketing, Oakville, ON:Delve Publishing.
|
| Teaching Aids & Teacher's Website |
| PPT講義 |
| Office Hours |
| 星期四下午4-5點 |
| Sustainable Development Goals, SDGs(Link URL) |
| 02.Zero Hunger 03.Good Health and Well-Being 08.Decent Work and Economic Growth 12.Responsible Consumption | include experience courses：N |
|